Foothold America

Offer US Expansion Starter Pack: five essential services in one package. Save over $2,500 until 31 December. Learn more →

Starter Pack: save over $2,500 until 31 December.
Learn more →

Grow Roadmaps: Team Growth and HR Infrastructure

Grow your US team, without losing control.

Teams outgrow Employer of Record and contractor arrangements faster than the HR infrastructure built to support them. What worked for five people quietly stops working at twenty, and nobody plans for that until it is already a problem.

Grow Roadmaps exist so the transition happens on your terms, not in a rush. A dedicated team manages the move end to end, white glove service from planning through to your first year on the new model.

Golden Gate Bridge, San Francisco
EVERY PLAN STARTS WITH ONE CALL

Tell us how your team is set up today, and we will tell you honestly what happens next.

01

Guidance for companies preparing to enter the US market or make their first US hire.

Launch

Market entry and your first US hire.

02

Support to register, bank and run your US business once you have decided to set up operations here.

Operate

Beginning US operations.

03

Support for companies scaling an existing US team and building out proper HR infrastructure.

Grow

Team growth and HR infrastructure.

“We can work with one partner through every stage of our growth.”

CMO, Norway IT Company

“Foothold America got us sorted, and has taken care of us ever since.”

Sr. People Partner, UK Software Company

“I could end my workday knowing Foothold America would take care of everything.”

Head of HR, UK Financial Services Firm
Trusted by hundreds of companies since 2015
Why this matters

Growth tends to outpace the infrastructure supporting it.

A team hired through Employer of Record or contractors works well until it does not. The point where it stops working is rarely dramatic. Benefits stop feeling competitive against direct hires, contribution structures need more flexibility than the model allows, and management starts asking for a level of autonomy the arrangement was never designed to give.

By the time that becomes obvious, the team is usually too established to move quickly without disruption. The transition itself becomes a project, not just a decision.

The same pressure shows up differently when a company is hiring several people at once. Without a staffing plan, timeline and budget agreed up front, the hiring itself becomes the bottleneck.

How common it is

10-30%

Of employers misclassify at least one worker as a contractor when the role should be a properly employed team member.
Per misclassified worker

$15K-$100K+

The typical exposure once it is caught: back taxes, fines and legal fees, compounding the longer it goes unnoticed.
How we help

A plan built around you, not a package off the shelf.

Every team grows differently, and gets to this stage a different way. Whether you are migrating an existing team or building one out, we start with your business and shape the plan around it. That is what white glove service actually means to us.

→

Plan the transition properly

Full transition planning, benefits strategy and budget development happen before anything moves.

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Bring managers along

US and non-US manager training is built into Team Migration, so the people leading the team are ready for the change too.

→

Hire against a real plan

Talent Pipeline starts with staff planning and job description work before recruitment begins, not after.

What’s included

Wherever you are, there is a clear next step.

Two roadmaps, one stage. Find where you fit below.

Team Migration

A full, seamless transition from Employer of Record or contractor status to a PEO+ hiring model, with benefits search and contribution support on a multi-year plan, semi-annual growth checks, US and non-US manager training, and staffing guidance.

Who it’s for

Current Employer of Record users, whether with Foothold America or another provider, or companies using contractors who want to move to a more autonomous hiring model, most often PEO+. This also covers companies going through an acquisition who need to bring multiple payrolls and benefits into one system.

What’s included
  • Full transition planning
  • Benefits and contribution strategies and planning
  • Budget development
  • PEO+ implementation tasks

Talent Pipeline

For companies planning to hire five or more employees within an eighteen month period. Includes a staffing plan, job description development, timeline and budget, Exclusive Talent Acquisition and Cultural Intelligence Advisory.

Who it’s for

Companies with a defined US growth plan, hiring five or more people within the next eighteen months, who want the roles staffed properly rather than filled reactively as the need becomes urgent.

What’s included
  • Staff planning
  • Exclusive Talent Acquisition (ETA), for the relevant headcount
  • PEO, for the relevant headcount
Why the US

Seven reasons the US is worth the effort.

The scale of the opportunity is exactly why the sequence matters. Here is what makes the US worth entering properly.

US city skyline
The world’s largest economy

$32.4T

Nominal GDP. Worth more than the next two or three countries combined.
Crowd of people on a US city street
One country, fifty markets to navigate

341.8M

Potential customers in a single country, spread across fifty different sets of state rules. Knowing the difference is what we do.
US retail shopping street
The world’s largest consumer market

$7.6T

Retail market size, projected to reach $9.2 trillion by 2034.
US dollar banknotes
Consistently strong purchasing power

$94,430

GDP per capita, among the highest of any major economy.
US consumer shopping and spending
Consumers who spend more than anyone

$4,280

Average yearly online spend per shopper, the highest worldwide.
Innovation and technology
A leading global tech ecosystem

#1

Home to Silicon Valley, top universities and deep R&D hubs.
US capital markets and finance
Lower risk for international trade

Reserve currency

The US dollar underpins global trade and lowers currency risk.
How we de-risk this

The three things decision makers ask about most.

Speed, control and cost are the honest concerns behind most first conversations. Here is how each one is handled.

Speed vs disruption

Rushing a transition to PEO+ risks a gap in someone’s pay or benefits.

Fast, not rushed

Team Migration is planned end to end before a single person moves onto the new model.

Knowledge gap

US employment law is complicated, governed by fifty different states, each with its own requirements.

Compliance handled by specialists

We take care of the compliance so you can concentrate on building your business in the US.

Hidden costs

A transition that costs more once headcount grows.

What you agree is what you pay

Talent Pipeline is priced against your actual headcount, agreed before recruitment starts.

Why work with us

Growth without the handovers.

Six ways a structured transition tends to look different from an improvised one.

✓ With Foothold America
✕ Going it alone
01

One partner through every stage

✓With us

The team that got you to Employer of Record can move you to PEO+, without you having to re-explain your business to someone new.

✕Going it alone

A new provider for every stage of growth, starting the relationship from scratch each time.

02

A plan for the transition itself

✓With us

Team Migration includes full transition planning and manager training, not just the end state you’re moving toward.

✕Going it alone

A cutover date agreed with no real plan for what happens around it.

03

Hiring built around real numbers

✓With us

Talent Pipeline is scoped against the actual roles and headcount you’re planning to hire, not a flat estimate.

✕Going it alone

A generic rate that doesn’t reflect what you’re actually hiring for.

04

Specialists in one market

✓With us

Multi-year benefits planning and state-by-state hiring rules are specialist territory. It is what we do full time.

✕Going it alone

Generic HR guidance that was never built around US specifics.

05

A person who knows your team

✓With us

A team who understands your business through the transition, not a queue you start over with each time you call.

✕Going it alone

Handled by whoever happens to be available when you reach out.

06

An honest view on fit

✓With us

If your team isn’t ready for either roadmap yet, we will say so.

✕Going it alone

A sales process built to close a deal, rather than to find the right fit.

Peace of mind

Do it once. Do it right.

Your team deserves more than a reactive fix. Growing properly, without losing the people you already have, means nothing missed, nothing left to chance, and someone who has done this before standing behind every step.

White glove service, from the first call

A dedicated team who knows your business, not a self-service platform. This is what proper support is supposed to feel like.

100% compliance

Every filing, every registration, every requirement, handled correctly the first time. Nothing left for you to discover later.

US experts, not generalists

We work on nothing but the US market. There is very little about this process we have not already seen.

No headcount left unplanned

Every hire in Talent Pipeline is scoped against a real staffing plan, not filled reactively as the need becomes urgent.

A transition your team will not feel

Moving from Employer of Record or contractors to PEO+ happens without your people noticing a gap in pay, benefits or support.

One point of contact

You are not chasing four departments to get an answer. One person, accountable throughout.

Every piece handled by an expert

Entity, banking, compliance, whatever the piece is, it is handled by someone who specialises in exactly that, not one generalist juggling all of it.

No surprises, ever

You always know what is happening and why. If something needs to change, we tell you before it happens, not after.

Not sure which roadmap fits?

“Many people wait until the team has already outgrown the model before they call. Tell me how yours is set up today, and I will tell you honestly whether now is the time to change it.”

Laurie Spicer

Director of US Expansion. UK based.

What to expect on the call
  • No sales pitch, just an honest read on your situation
  • 15 minutes, 30 minutes or an hour, depending on what you need
  • A clear next step by the end, whether that involves us or not
  • Come as you are, no prep or documents needed beforehand
  • Ask anything, there is no such thing as a question too early
Questions

Frequently Asked Questions

We're currently using Employer of Record or contractors. What's next?

Team Migration. It is built for a full, seamless move to a more autonomous hiring model, most often PEO+.

Talent Pipeline, if you are planning five or more hires within eighteen months. It includes staff planning, Exclusive Talent Acquisition and PEO for that headcount.

Yes. It includes US and non-US manager training and staffing guidance as part of the transition.

Each roadmap is priced individually based on your team and your plans. Get in touch and we will talk through the scope and the cost for your business before anything is agreed.

Grow Roadmaps

Grow the team, keep the control.

Tell us how your team is set up today. That one conversation is often all it takes to see the right next step clearly.

Starter Pack: save over $2,500 until 31 December.
Learn more →