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Read our latest articles covering key topics that your company needs
to understand when expanding in the USA.
US Health Insurance Explained for International Employers
US health insurance can feel overwhelming for international employers. This guide explains PPOs, HMOs, deductibles, copays, HSAs, and ACA rules in plain English, helping UK and European companies understand costs, compare plan types, and provide competitive, compliant health benefits for their first US employees.
Why UK and European Founders Should Rethink Employee Benefits Before Hiring in the US
Hiring in the US involves far more than setting salaries. UK and European founders must rethink employee benefits, from health insurance and paid leave to retirement plans and state-specific requirements. This guide explains the biggest differences, common mistakes, and how to build competitive US offers without unexpected costs or compliance risks.
Soft Landing Strategy | Testing US Demand Before Full Entity Setup
A soft landing strategy for US expansion helps international companies validate demand before committing to a legal entity. Learn how to test the US market before entity setup using an Employer of Record, virtual office, and strategic first hires while reducing risk, preserving capital, and making expansion decisions with confidence.
EOR vs Your Own US Entity | The Complete Decision Guide
Wondering when an Employer of Record stops being the most cost-effective option? This guide explains the EOR vs own entity breakeven, comparing real costs, headcount thresholds, and long-term considerations. Learn when to set up a US entity instead of an EOR and make a confident, data-driven expansion decision.
US vs UK Employment Costs | Side-by-Side Comparison for International Companies
UK and US employment costs look similar on paper. The reality is the composition is completely different. This guide compares every major cost category — payroll taxes, health insurance, pensions, sick pay, and parental leave — using verified 2025 and 2026 figures, so your first US hire has no surprises.
How to Budget for Your First US Hire | Cost Guide
Your first US hire will cost more than you think. Not because US salaries are extreme, but because the cost stack looks nothing like what you know at home. Health insurance, FICA, SUTA, workers’ compensation — this guide breaks every line down with verified figures.
World Cup HR Lessons for International Managers of US Teams
Six weeks of conversations with international managers running US teams during the World Cup produced six clear lessons. Some confirmed what we expected. Others surprised us. Here is what the companies that handled the tournament well actually did differently and what the rest should take into the months ahead.
The Multinational Office During the World Cup | Foothold America
By the quarter-finals, the banter gets sharper. Most of it stays good-natured. Some of it does not. And the line between the two depends almost entirely on how your team’s culture has been managed through the previous weeks. Here is what multinational managers need to know right now.
Delaware C Corp vs UK Ltd | A Guide for US Fundraising
Raising US investment as a UK or European founder? At some point the same question lands: do you need a Delaware C Corp, or can you raise into your UK Ltd? This guide compares both, covers the SEIS, EIS and QSBS tax picture, and explains what running the US entity involves.
The US Fundraising Readiness Checklist | What Investors Check Before They Back You
US investors do not fund a pitch deck alone. They fund a company that holds up under due diligence. This checklist is a founder self-audit across the six areas investors examine before they wire: entity, cap table, IP, US employment, bookkeeping, and US presence. Find your gaps before they do.
Do You Need a US Entity to Raise Investment USA?
Every UK or European founder eyeing US venture capital hits the same question early: do you need a US entity before American investors will talk? Flip too early and you create needless cost. Wait too long and you hit friction mid-raise. Here is the framework to get the timing right.
What US Investors Look for in European Startups
US venture capital is the deepest funding pool in the world, but American VCs judge European startups through a specific lens. Most founders pitch to the wrong one. Here is what US investors actually look for, where European companies fall short, and how to build foundations that make investor conversations land.
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