St John’s Innovation Centre in association with Foothold America presents
Think US. Scale Smarter.
Wed, October 22, 2026
12:00 - 15:00 BST
Free
The four decisions that make or break your US move. In one afternoon.
Where you set up. Who you hire. How your contracts are written. What it all costs. Get one wrong and the others get harder.
St John’s Innovation Centre, in association with Foothold America, Frazier & Deeter and Mishcon de Reya, puts a lawyer, an accountant and a US expansion specialist in the same room in Cambridge this October.
Ask them anything on the panel. Then take your own questions into a 1-2-1.
US Expansion Roadmap and Talent
Where to set up, how to get people on the ground, and what US hiring really costs. Employment models, benefits expectations and the salary benchmarks that catch international employers out.
US Legal Frameworks
Entity structure, contracts, immigration routes and funding frameworks. Where UK and European agreements need rewriting for US counterparties, and how IP protection differs.
Tax, Audit and Investment
State and federal tax exposure, transfer pricing, audit requirements and investor readiness. How your US structure shapes your next funding round.
Route to Market and First Customers
How to win your first US customers, where early money is wasted, and how to know your niche is right before you commit. The practical first steps that move a US plan into a US operation.
Expert Panelists
Mark
Stimpfig
Strategic Growth Advisor
Foothold America
Laurie
Spicer
Director of US Expansion
Foothold America
Shirin
Shahidi
Lawyer
Mishcon de Reya
Malcolm
Joy
Office Managing Partner
Frazier & Deeter
Event Information
date
Wednesday, 22 October 2026
Time
12:00-15:00 BST
LOCATION
St John's Innovation Centre, Cambridge
Cost
Free
Who should attend ?
UK and European companies considering or planning US expansion, from first US hire to first commercial launch.
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CLIENT REVIEWS
Since 2015, hundreds of businesses have put their trust in Foothold America.
"Foothold America was able to get things done for us very quickly. They made life easier for us and worked with us to make sure staff were looked after and that we were able to get up and running."
Operations Manager, UK Network Security Company
"We needed to access the US market to maximize our potential for growth. We selected our employee and Foothold America managed the payroll and payroll taxes, benefits, taxes and other employee logistics, enabling us to avoid dealing with the bureaucratic maze of employing someone in the US."
CEO, Belgium Manufacturing Company
"Foothold America was instrumental in helping my UK company employ field applications sales people in the US without having to set up a US subsidiary, which is the usual route for foreign companies. Foothold America facilitated this by employing the people we had chosen and handling all the employment, terms, salaries, taxes, social costs etc. They then billed us monthly for these costs plus a reasonable service charge. As a result, we were able get going very quickly with our own people in the USA and at a much lower cost base."
CEO, UK Biotech Company
"I couldn’t manage our US subsidiary without Foothold America. Our small HR department isn’t equipped with the knowledge or staff to handle our US employees. I could end my workday in the UK knowing Foothold America would take care of everything in the US."
Head of HR, UK financial services firm
"We currently use Foothold America's Employer of Record Service and plan to move to their People Partnership Service when we set up an entity in the coming months. It’s great knowing we can work with one partner through various stages of our growth."
CMO, Norway IT company
"We started US expansion on our own and soon after, we stumbled over employee benefits leaving our expat staff and families without healthcare insurance. It was a huge risk for them and our company. Foothold America came in and got us sorted. They’ve been taking care of us ever since."
Sr. People Partner, UK software company
Explore our eBook library
How would you like access to a library of eBooks written by industry experts and filled with information covering various areas of US business expansion? It’s yours here at Foothold America, and it includes some of the best quality guides needed to expand your business to the USA. From a guide on setting up a US entity to a guide on hiring US workers, we’ve got it all!
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