Negotiating with Americans

Entrepreneurs who want to successfully tap the $23T US market must understand US culture, negotiating style and litigious mindset.
 
Join author, advisor and CEO of International Marketing PartnersAllyson Stewart-Allen and Joanne Farquharson, President and CEO of Foothold America, as they share the best routes into the US market, common negotiating missteps and practical tips for successful US business expansion.
 
During this 45-minute webinar, they will focus on the often-misunderstood human factors, including the American business culture, negotiation styles, approaches to conflict resolution and employment best practices gained from their extensive combined experience of over thirty years.

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"Foothold was able to get things done for us very quickly. They made life easier for us and worked with us to make sure staff were looked after and that we were able to get up and running."

Operations Manager, UK Network Security Company
1 year ago
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"We needed to access the US market to maximize our potential for growth. We selected our employee and Foothold America managed the payroll and payroll taxes, benefits, taxes and other employee logistics, enabling us to avoid dealing with the bureaucratic maze of employing someone in the US."

CEO, Belgium Manufacturing Company
2 months ago
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"Foothold America was instrumental in helping my UK company employ field applications sales people in the US without having to set up a US subsidiary, which is the usual route for foreign companies. Foothold America facilitated this by employing the people we had chosen and handling all the employment, terms, salaries, taxes, social costs etc. They then billed us monthly for these costs plus a reasonable service charge. As a result, we were able get going very quickly with our own people in the USA and at a much lower cost base."

CEO, UK Biotech Company
7 months ago
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"I couldn’t manage our US subsidiary without Foothold America. Our small HR department isn’t equipped with the knowledge or staff to handle our US employees. I could end my workday in the UK knowing Foothold America would take care of everything in the US."

Head of HR, UK financial services firm
9 months ago
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"We currently use the Foothold America Employee Management Service and plan to move to their People Partnership Service when we set up an entity in the coming months. It’s great knowing we can work with one partner through various stages of our growth."

CMO, Norway IT company
2 years ago
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"We started US expansion on our own and soon after, we stumbled over employee benefits leaving our expat staff and families without health insurance. It was a huge risk for them and our company. Foothold America came in and got us sorted. They’ve been taking care of us ever since."

Sr. People Partner, UK software company
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How would you like access to a library of eBooks written by industry experts and filled with information covering various areas of US business expansion? It’s yours here at Foothold America, and it includes some of the best quality guides needed to expand your business to the USA. From a guide on setting up a US entity to a guide on hiring US workers, we’ve got it all!

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