Cultural Intelligence
Advisory
Our expert-led programs eliminate cultural misunderstandings that derail international business relationships.
We equip global leaders with the cultural fluency needed to navigate America workplace dynamics confidently.
Trusted by hundreds of global companies
What are the key benefits of the US Cultural Intelligence training?
Enhanced Collaboration
When people understand each other clearly, collaboration improves. Even when speaking the same language, cultural differences can make communication confusing.
- Reduces misunderstandings
- Allows nuanced interpretation
- Encourages open-mindedness
Deeper
Connections
Teams that understand each other form strong bonds that build respect and strengthen engagement. This is especially important and virtual and cross-border work environments.
- Increases understanding
- Creates authentic interactions
- Builds empathy
Amplified
Performance
When people are understood and can be at ease at work, they are free to reach their highest potential. Understanding the US work culture significantly enhances performance.
- Aligns expectations
- Challenges assumptions
- Improves problem solving
📋 US Market Success!
When you give your team guided interactions and practical insight to integrate cultural differences, you dramatically increase the likelihood of market success. Put yourself on equal foothing with home-grown US companies and leap miles ahead of international competitors that leave cross-culture understanding to chance.
- Bespoke advisory
- Intensive small groups sessions
- Executive coaching
- Global Leadership Certification
US Cultural Intelligence Training, Advisory & Coaching
Core
Briefing
Master US Workplace Fundamentals
Essential training for international managers who need to quickly understand American business culture and communication norms.
- International managers new to US teams
- Interactive virtual workshop format
- Proven cultural intelligence framework
- Concentrated 60-90 minute sessions
- Intimate groups of 2-10 participants
- Regular monthly availability
- Official completion certification
- Quick-reference cultural guide
- Multi-participant company savings
Embedded
Advisory
Turn Communication Challenges into Opportunities
Strategic intervention designed to identify and eliminate specific friction points between international leadership and American employees.
- Organizations experiencing cultural tensions
- Diagnostic assessment approach
- Dual-perspective insight gathering
- Focused 90-minute solution workshop
- Team-based engagement up to 8 people
- On-demand scheduling availability
- Detailed findings and recommendations
- Implementation follow-up session
- Practical management tools and resources
Global Leadership
Certification
Elevate Your Global Leadership Impact
Premium executive development program for senior leaders ready to master cross-cultural team dynamics and drive exceptional performance.
- C-suite, senior executives, global managers
- One-on-one executive coaching
- Confidential mentoring environment
- 45-minute inspiring sessions
- Dedicated individual attention
- Executive-level scheduling flexibility
- Prestigious leadership certification
- Direct access communication channel
- VIP resource library privileges
- $600 per participant
- $1,500 per engagement
- $7,500 per 3-month engagement
LET'S GET READY!
Core Briefing: Navigate US Culture with Confidence
Get foundational knowledge to prepare for success with your US team. This 60-90 minute live, virtual training session is designed for 2-10 international managers and leaders who need essential cultural fluency to effectively manage American employees. Led by global executive trainer Maureen Mitchell, this interactive program addresses the unique challenges that arise when managing across cultural boundaries.
- Live, virtual, interactive training session
- Small group format for optimal engagement (2-10 participants)
- Certificate of Completion and US Cultural Quick Guide included
- Available monthly with 50% discount for multiple participants from the same company
PREMIUM SUPPORT
Embedded Advisory Bespoke Targeted Support
Some cultural challenges require deeper understanding. Our Embedded Advisory delivers personalized, high-impact cultural alignment for organizations experiencing specific communication friction points between international leadership and US employees. This comprehensive program includes two insight calls followed by a targeted group session.
- Two insight calls (one with company leadership/HR, one with US employees)
- 90-minute interactive group session with up to 8 company participants
- Led by global facilitator Maureen Mitchell with actionable strategies
- Summary Report, follow-up support session, and Manager Toolkit included
- 80% reduction in cross-cultural conflicts with documented increases in productivity and retention
EXECUTIVE COACHING
Global Leadership Certification One-to-One Coaching
Understanding those you manage takes time and intention. Our Global Leadership Certification is driven by personalized executive coaching, providing actionable insights that position cross-cultural leaders to develop high-performing teams. This 90-day program transforms your leadership style and cultural acumen through weekly or bi-weekly private sessions.
- One-to-one coaching with Maureen Mitchell in 45-minute virtual sessions
- Up to four sessions per month for three months
- Unlimited email access during the program
- Global Leadership Certificate upon completion
- Ongoing access to gated Cultural Resource Library for certificate holders
American Business Culture Podcast Series
Time isn't money in America—it's everything. Uncover why the 80% rule beats perfectionism, how decision velocity creates competitive advantage, and why "we need this yesterday" isn't just an expression. Your ability to operate at American speed determines your market leadership.
Navigate America's leadership paradox: flat hierarchies with clear accountability. Discover why junior employees challenge C-suite decisions, how "challenge my thinking" builds credibility, and why the best ideas win regardless of rank. Your authority comes from influence, not just position.
Speed beats perfection in American markets. Learn why executives make calls with 80% certainty, how "I'm making the call" demonstrates leadership, and why course correction signals strength, not weakness. Hesitation costs more than imperfect action in competitive American business.
Forget work-life balance—America runs on integration. Explore why "results matter, not hours" defines modern leadership, how flexibility drives retention, and why disconnecting actually improves performance. The pandemic permanently changed how American executives lead distributed, productive teams.
American feedback culture turns performance into competitive advantage. Discover why continuous feedback beats annual reviews, how "here's what needs to change" builds trust, and why psychological safety enables honest conversations. Great leaders create feedback-rich environments that drive organizational excellence.
Navigate America's litigation landscape where documentation protects and "if it wasn't written, it didn't happen" defines reality. Master at-will employment complexities, zero-tolerance harassment policies, and compliance frameworks that enable business growth while managing legal risk effectively.
Lead America's multicultural workforce where diversity drives innovation and inclusion creates competitive advantage. Master LGBTQ+ inclusion, generational differences, and pronoun awareness. Discover how "everyone belongs here" transforms from slogan to strategic advantage in talent-competitive markets.
Decode the sports metaphors that dominate American business communication. From "game plans" to "home runs" to "fourth quarter execution," sports language bridges business conversations. Learn how golf outings build relationships and why understanding sports culture accelerates executive credibility.
Navigate America's complex union landscape where geography determines labor dynamics. Master the difference between right-to-work states and union strongholds, understand collective bargaining respect, and build professional labor relationships. Location strategy starts with understanding regional union culture.
Balance global operations with American holiday imperatives. Discover why Thanksgiving shuts down business completely, how limited vacation days create guilt, and why summer holidays disrupt productivity. Smart executives plan critical activities around cultural time-off expectations.
Transform conflict into competitive advantage through direct engagement and solution focus. Learn why "let's address this head-on" builds credibility, how separating ideas from people enables productive disagreement, and why professional relationships transcend temporary business conflicts.
Master America's diverse regional business cultures from Northeast urgency to Southern relationship-building to West Coast innovation. Discover why "time is money" dominates New York while "how's your family?" opens doors in Texas. Regional adaptation multiplies your leadership effectiveness.
Navigate American business etiquette where efficiency meets approachability. Master meeting leadership, email response expectations, networking protocols, and business dining dynamics. Professional credibility comes from balancing competence demonstration with accessible informality that builds authentic relationships.
CLIENT REVIEWS
Since 2015, hundreds of businesses have put their trust in Foothold America.
"Foothold America was able to get things done for us very quickly. They made life easier for us and worked with us to make sure staff were looked after and that we were able to get up and running."
Operations Manager, UK Network Security Company
"We needed to access the US market to maximize our potential for growth. We selected our employee and Foothold America managed the payroll and payroll taxes, benefits, taxes and other employee logistics, enabling us to avoid dealing with the bureaucratic maze of employing someone in the US."
CEO, Belgium Manufacturing Company
"Foothold America was instrumental in helping my UK company employ field applications sales people in the US without having to set up a US subsidiary, which is the usual route for foreign companies. Foothold America facilitated this by employing the people we had chosen and handling all the employment, terms, salaries, taxes, social costs etc. They then billed us monthly for these costs plus a reasonable service charge. As a result, we were able get going very quickly with our own people in the USA and at a much lower cost base."
CEO, UK Biotech Company
"I couldn’t manage our US subsidiary without Foothold America. Our small HR department isn’t equipped with the knowledge or staff to handle our US employees. I could end my workday in the UK knowing Foothold America would take care of everything in the US."
Head of HR, UK financial services firm
"We currently use Foothold America's Employer of Record Service and plan to move to their People Partnership Service when we set up an entity in the coming months. It’s great knowing we can work with one partner through various stages of our growth."
CMO, Norway IT company
"We started US expansion on our own and soon after, we stumbled over employee benefits leaving our expat staff and families without healthcare insurance. It was a huge risk for them and our company. Foothold America came in and got us sorted. They’ve been taking care of us ever since."
Sr. People Partner, UK software company
Do you need more than just a business address?
While our Virtual Office service provides an excellent foundation for your US presence, Foothold America offers a comprehensive suite of solutions to support your entire US market entry journey.
Employer of Record Service (EOR)
Our Employer of Record Service offers a turn-key, cost-effective solution for your company to have a legitimate US presence with US employees anywhere in the country in as little as one week without the cost and complexity of setting up a US entity.
PEO+ Cross-Border Support™
Our comprehensive PEO+ Service goes beyond traditional PEO offerings. From tailored implementation assistance to seamless onboarding for first-time hires or transitions from other hiring models, we help you manage your US entity and people operations. This service is a great option for international businesses looking to conquer the US market with absolute peace of mind.
People Partnership Service (PPS)
We’ve created our People Partnership Service (PPS) to help you navigate the process of setting up your US entity, becoming the Employer of Record (the direct employer), onboarding US employees, and managing the complex operational and HR processes of doing business in America.
Exclusive Talent Acquisition (ETA)
Businesses around the world partner with Foothold America and save thousands of dollars on their US hiring costs. With our ETA service, you can find and hire the best employees compliantly and competitively. We make it easy and affordable for you to hire the right candidate at the right time and at the right cost.
Entity Setup
Establishing a legal entity in the US brings enormous potential for growth—and a unique set of challenges and complications. Partnering with Foothold America for your US entity setup ensures smooth and compliant registration in your chosen state – all whilst cutting through layers of bureaucracy and giving your company the freedom to concentrate on its larger business objectives.
GET IN TOUCH
Contact Us
Complete the form below, and one of our US expansion experts will get back to you shortly to book a meeting with you. During the call, we will discuss your business requirements, walk you through our services in more detail and answer any questions you might have.