Master American Business Culture Through Exclusive Podcast Series

Decode the unwritten rules of American business culture with our comprehensive podcast series. Designed for international managers and executives, each episode delivers practical insights you can apply immediately to navigate US workplace dynamics with confidence.

14 episodes covering US business culture fundamentals

Actionable insights for international managers

Listen on the go

🎧 Why Listen?

Bridge Cultural Gaps That Derail Business Success
87% of successful international executives report that understanding American business culture was the single most important factor in their US employment success. These podcasts eliminate the costly misunderstandings that create friction between international leadership and American teams.

Practical Insights, Immediately Actionable
No theoretical frameworks or academic lectures. Each episode delivers practical strategies based on real-world challenges faced by hundreds of international managers. Learn to decode phrases like “let’s circle back,” understand the hidden meanings in feedback conversations, and navigate the paradox of directness wrapped in politeness.

Fit Cultural Learning Into Your Schedule
Transform your commute, workout, or lunch break into a cultural intelligence session. With episodes designed for busy executives, you can master one critical aspect of American business culture in the time it takes to grab coffee.

Gain Competitive Advantage
Your international perspective combined with deep American cultural fluency creates powerful leadership advantage. These podcasts help you leverage cultural insights to build stronger relationships, lead high-performing teams, and accelerate your US market success.

Access Anytime, Anywhere
Download all 14 episodes and build your cultural intelligence at your own pace. Return to specific topics as situations arise, creating an on-demand cultural advisory resource for your entire US journey.

01 US Strategic Communication

Foothold America

CLIENT REVIEWS

Since 2015, hundreds of businesses have put their trust in Foothold America.

"Foothold America was able to get things done for us very quickly. They made life easier for us and worked with us to make sure staff were looked after and that we were able to get up and running."

Operations Manager, UK Network Security Company

"We needed to access the US market to maximize our potential for growth. We selected our employee and Foothold America managed the payroll and payroll taxes, benefits, taxes and other employee logistics, enabling us to avoid dealing with the bureaucratic maze of employing someone in the US."

CEO, Belgium Manufacturing Company

"Foothold America was instrumental in helping my UK company employ field applications sales people in the US without having to set up a US subsidiary, which is the usual route for foreign companies. Foothold America facilitated this by employing the people we had chosen and handling all the employment, terms, salaries, taxes, social costs etc. They then billed us monthly for these costs plus a reasonable service charge. As a result, we were able get going very quickly with our own people in the USA and at a much lower cost base."

CEO, UK Biotech Company

"I couldn’t manage our US subsidiary without Foothold America. Our small HR department isn’t equipped with the knowledge or staff to handle our US employees. I could end my workday in the UK knowing Foothold America would take care of everything in the US."

Head of HR, UK financial services firm

"We currently use Foothold America's Employer of Record Service and plan to move to their People Partnership Service when we set up an entity in the coming months. It’s great knowing we can work with one partner through various stages of our growth."

CMO, Norway IT company

"We started US expansion on our own and soon after, we stumbled over employee benefits leaving our expat staff and families without healthcare insurance. It was a huge risk for them and our company. Foothold America came in and got us sorted. They’ve been taking care of us ever since."