Why invest in the USA?

As a successful entrepreneur, it’s natural to want to do business with the world’s largest economy, but market size alone isn’t enough to justify expanding overseas. There are many more reasons why investing in the USA is a good idea for your business. The US leads the world in several key industries, and being #1 is very important to Americans with their competitive spirit and belief that you can do anything with hard work.


Foothold America co-founder, Rob Johnson, moves his family from London to Boston to expand his consulting firm to the US.


Foothold America offers Employer of Record services to life science clients based in the UK wanting to expand to Boston, USA as a service of our parent company, an international life science consulting firm with US & UK offices.


Foothold America is incorporated in the US and offers services as a stand-alone company to companies in a range of industries in five countries.


Foothold America offers subsidiary setup and people partnership services for non-US scaling companies.


Foothold International Ltd. and Foothold France, Sas are registered to manage our expanding internal workforce.


Foothold America grows to nine internal employees serving hundreds of clients worldwide and employing personnel in more than 25 US states.

Building an organization that lasts

Hundreds of businesses have put their trust in us.

#1 Tech Market in the world

The United States is the largest tech market in the world, representing 32% of the total, or approximately $1.7 trillion for 2020. Four of the top ten cities leading global fintech are in the US. 

#1 Job Market for Life Science

The US has the number one job market for life science talent. Three of the leading bio-pharma firms are centered in the US, including Johnson & Johnson, Amgen, Pfizer and are responsible for nearly 250,000 jobs.

Other US industry leadership facts

#1 in insurance industry with 56% of the world’s revenue

#1 largest advertising market in the world

Four cities in the US ranked in top ten for global fintech Silicon Valley #1, New York City #2, Boston #7, and Chicago #9

Professional services industry in the US is $2 trillion, 37% of global market share.

The US access to funding

The United States has one of the largest Foreign Direct Investment (FDI) inititatives in the world, meaning that they invest in companies located outside their borders. For the US, that was $4.6 trillion in 2020.

In 2021, US venture capital (VC) firms invested $164 billion in more than 10,000 businesses. In the first half of 2021, VC investing was five times the amount in all of Europe.

The US
entrepreneurial mindset

The United States is one of the top three most entrepreneurial countries in the world. Entrepreneurs are forward-looking and the US entrepreneurial mindset is summed up perfectly by Allyson Stewart-Allan, author of Working with Americans and founder of International Marketing Partners.

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Americans are generally optimistic and believe that you can create your own destiny, achieve the life, the future you want. The choice is yours. Look to the future, define your goal, work hard and you can succeed.
Allyson Stewart-Allen, author of Working with Americans

The US market size

The US leads the world with a Gross Domestic Product (GDP) of more than $20 trillion.

With 5.7% GDP growth in 2021, this decades-long trend will likely continue. Several US states have economies that rival large nations.

  • World’s largest GDP (gross domestic product) $20T+
  • 5.7% GDP growth in 2021
  • 330M+ population

Its higher education and talent

There seem to be as many lists of the best universities as there are schools. When looking at the most reputable rankings, we see US institutions of higher education leading the way.

According to Top Universities, the US claims five of the top ten places on the list of the world’s best universities. The Center for World University Rankings (CWUR) places eight of the top ten universities in the US, as does Times Higher Education. Interestingly, they aren’t the same schools topping the various lists. Here’s a look at the US universities that consistently land on the top lists for global higher education.

5 of the top 10 universities in the world










The US continues to be fertile for business innovation and growth, inviting businesses from around the world to make their mark in the 50 states. Will you be one of them?

Hundreds of businesses have put their trust in us.


10 days ago
10 days ago
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"Foothold was able to get things done for us very quickly. They made life easier for us and worked with us to make sure staff were looked after and that we were able to get up and running."

Operations Manager, UK Network Security Company
1 year ago
1 year ago
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"We needed to access the US market to maximize our potential for growth. We selected our employee and Foothold America managed the payroll and payroll taxes, benefits, taxes and other employee logistics, enabling us to avoid dealing with the bureaucratic maze of employing someone in the US."

CEO, Belgium Manufacturing Company
2 months ago
2 months ago
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"Foothold America was instrumental in helping my UK company employ field applications sales people in the US without having to set up a US subsidiary, which is the usual route for foreign companies. Foothold America facilitated this by employing the people we had chosen and handling all the employment, terms, salaries, taxes, social costs etc. They then billed us monthly for these costs plus a reasonable service charge. As a result, we were able get going very quickly with our own people in the USA and at a much lower cost base."

CEO, UK Biotech Company
7 months ago
7 months ago
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"I couldn’t manage our US subsidiary without Foothold America. Our small HR department isn’t equipped with the knowledge or staff to handle our US employees. I could end my workday in the UK knowing Foothold America would take care of everything in the US."

Head of HR, UK financial services firm
9 months ago
9 months ago
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"We currently use the Foothold America Employee Management Service and plan to move to their People Partnership Service when we set up an entity in the coming months. It’s great knowing we can work with one partner through various stages of our growth."

CMO, Norway IT company
2 years ago
2 years ago
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"We started US expansion on our own and soon after, we stumbled over employee benefits leaving our expat staff and families without health insurance. It was a huge risk for them and our company. Foothold America came in and got us sorted. They’ve been taking care of us ever since."

Sr. People Partner, UK software company

Contact Us

Request a quote, talk with our US expansion experts or ask any questions. We will get back to you via email in less than 24 hours.