US Market Entry in Changing Times
Event Information
- Date: 09 December 2025
- Location: St John's Innovation Centre, Cambridge
Speakers:
- Barnaby Perks, St John’s Innovation Centre
- Laurie Spicer, Foothold America
- Malcolm Joy, Frazier & Deeter
- Chris Driscoll, Mischon de Reya
- Mark Boon, Aguila Risk
- Mark Stimpfig, Foothold America
Important Event Information:
The continued uncertainty around the Trump administration’s FDI policies presents both risks and opportunities for UK technology and services sector scale-up businesses seeking US market entry and expansion.
Navigating this uncertain landscape requires strategic insights to manage change effectively whilst capitalising on the US economy’s undoubted market size and opportunities.
At this exclusive interactive panel and consequential 1-2-1 event you’ll get actionable insights and advice to make your US market entry a success in these changing times, including
- US Expansion Roadmap: Where to set up operations, be an insider & get boots on the ground.
- US Legal Frameworks: Optimise compliance, operational set up, funding structures, immigration and contracts
- US Employment & Recruitment: Getting the right hires, benefit packages all at the right costs.
- US Tax, Audit & Investment: How to effectively manage tax, audit, transfer pricing & investment strategies.
- US Risk Management – ensure your business is fully insured against all business risk and provide real and tangible benefits to staff.
Agenda
10:00 AM – 10:30 AM: Registration and Coffee
10:30 AM – 11:30 PM: Panel Event and Q&A
11:30 PM – 13:00 PM: 1-2-1 Mentoring Breakouts & Networking
13:00 PM – 15:00 PM: Sandwich Lunch & 1-2-1 Mentoring Breakouts
Contact
To reserve a dedicated 1-2-1 slot with key members of this unique US advisory panel, please register below.
CLIENT REVIEWS
Since 2015, hundreds of businesses have put their trust in Foothold America.
"Foothold America was able to get things done for us very quickly. They made life easier for us and worked with us to make sure staff were looked after and that we were able to get up and running."
Operations Manager, UK Network Security Company
"We needed to access the US market to maximize our potential for growth. We selected our employee and Foothold America managed the payroll and payroll taxes, benefits, taxes and other employee logistics, enabling us to avoid dealing with the bureaucratic maze of employing someone in the US."
CEO, Belgium Manufacturing Company
"Foothold America was instrumental in helping my UK company employ field applications sales people in the US without having to set up a US subsidiary, which is the usual route for foreign companies. Foothold America facilitated this by employing the people we had chosen and handling all the employment, terms, salaries, taxes, social costs etc. They then billed us monthly for these costs plus a reasonable service charge. As a result, we were able get going very quickly with our own people in the USA and at a much lower cost base."
CEO, UK Biotech Company
"I couldn’t manage our US subsidiary without Foothold America. Our small HR department isn’t equipped with the knowledge or staff to handle our US employees. I could end my workday in the UK knowing Foothold America would take care of everything in the US."
Head of HR, UK financial services firm
"We currently use Foothold America's Employer of Record Service and plan to move to their People Partnership Service when we set up an entity in the coming months. It’s great knowing we can work with one partner through various stages of our growth."
CMO, Norway IT company
"We started US expansion on our own and soon after, we stumbled over employee benefits leaving our expat staff and families without healthcare insurance. It was a huge risk for them and our company. Foothold America came in and got us sorted. They’ve been taking care of us ever since."
Sr. People Partner, UK software company
Explore our eBook library
How would you like access to a library of eBooks written by industry experts and filled with information covering various areas of US business expansion? It’s yours here at Foothold America, and it includes some of the best quality guides needed to expand your business to the USA. From a guide on setting up a US entity to a guide on hiring US workers, we’ve got it all!
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