Natalie Gombalova

Natalie Gombalova is Senior Marketing Manager at Foothold America, the go-to-market partner for international businesses entering the US market. Based in Glasgow, she has been with Foothold America since November 2021, leading the digital marketing strategy that connects international founders, CEOs, and business leaders with the information they need to make confident decisions about US expansion.

With over nine years of experience across digital marketing, SEO, PPC, and content strategy, Natalie holds a BA in PR and Media from Queen Margaret University, Edinburgh. She has held marketing roles at Think Huge Limited and allAgents, and brings that commercial background to one of the most specialist B2B audiences in international trade.

At Foothold America, Natalie has developed deep working knowledge of the US expansion landscape. Her editorial work covers US employment law, entity formation, employer of record services, HR and payroll compliance, state-by-state hiring considerations, and the structural differences between US and UK business practice. She writes for an audience of founders and senior leaders who are making high-stakes decisions, and her content reflects that standard.

Natalie oversees Foothold America’s content programme, paid advertising, organic search strategy, and website experience. She produced the US Expansion Mini-Pod, hosted by Foothold America CEO Joanne Farquharson, managing the editorial planning, production, and distribution of the series. She also produced the Deep Dive Podcast, a 14-episode series designed to help international managers and executives decode the unwritten rules of American business culture.

Natalie publishes on Medium and runs the Foothold America LinkedIn newsletter, which reaches over 1,000 active readers.