Foothold America is proud to announce that our President and CEO, Joanne Farquharson, will be speaking at the SelectUSA Investment Summit 2026, taking place May 3 to 6, 2026 at National Harbor, Maryland.
Joanne will facilitate the official session: “Startup Workshop: What Does it Take to be Successful in the U.S. Market?” on Sunday, May 4, as part of the SelectUSA Tech track.
About the SelectUSA Investment Summit
The SelectUSA Investment Summit is organised by the U.S. Department of Commerce and is the highest-profile FDI event in the United States. It connects thousands of international investors, companies, economic development organisations, and industry experts to explore opportunities in the American market. More than 5,500 attendees are expected, with representation from over 100 countries.
For international companies considering U.S. expansion, it is one of the most valuable events on the calendar.
What Joanne Will Cover
Joanne will draw on years of hands-on experience helping international businesses successfully enter and scale in the U.S. market. Attendees can expect practical, experience-led insights on:
- How to navigate the U.S. business and regulatory landscape
- The key success factors for international startups expanding to America
- Strategies for establishing and scaling a U.S. presence
- Why the U.S. market represents a significant growth opportunity right now
About Joanne Farquharson
Joanne Farquharson is President and CEO of Foothold America and one of the leading voices on U.S. market entry strategy for international businesses. She is a regular speaker at SelectUSA events, a panellist with Innovate UK and the U.S. Embassy in London, and a Full Member of the Chartered Institute of Export and International Trade. In 2024, Foothold America was recognised as Employee Management Advisory of the Year by CorpINTL.
Joanne hosts the US Expansion Mini-Pod and works directly with founders and leadership teams from the UK, Europe, and beyond to build, hire, and grow in the United States.
