July 8, 2025

The US media and entertainment market, valued at $649 billion in 2024, offers unprecedented opportunities for international firms. With streaming services capturing 44.8% of TV viewership and international platforms earning $78 billion annually, strategic market entry through established hubs or emerging centers creates pathways for sustainable growth.

PEO master health plans promise better rates through scale, but rising denial rates and market changes have shifted the landscape. Small businesses now face unprecedented rejections while competitive open market options emerge. Understanding these changes is crucial for making informed decisions about employee health coverage and finding optimal solutions.