November 7, 2025

Entering the $16.4 trillion US consumer market requires the right strategy. With foreign direct investment reaching $151 billion in 2024, successful expansion demands more than adequate funding—it requires strategic market approach. This comprehensive guide explores five primary US market entry strategies, helping international companies choose the optimal path based on their situation, timeline, and growth objectives.

With one in four Americans becoming disabled before retirement and 51 million workers lacking adequate coverage, disability insurance is critical for US employers. This comprehensive guide explains short-term versus long-term disability insurance, coverage differences, state requirements, and implementation strategies for competitive employee benefits packages in the American market.