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Natalie Gombalova

DIGITAL MARKETING MANAGERThis conversion-minded marketer is responsible for strategizing, planning and creating high-calibre content for our website visitor’s digital experience. With over seven years in marketing, Natalie specialises in PPC, SEO, emerging trends, and customer behavioural insights that help clients find the best solutions for their business needs. Linkedin Envelope
American flag with SelectUSA Investment Summit 2025 announcement.
Foothold America, a leading provider of U.S. expansion solutions, has been selected to moderate a key panel at the 2025 SelectUSA Investment Summit. CEO Joanne Farquharson will lead the "Investment Fundamentals" discussion at this prestigious government event, which attracts over 5,000 global business leaders and investors. The Summit, taking place May 11-14, 2025, in Maryland, serves as America's premier forum for promoting foreign direct investment opportunities.
White House with "US Expansion" text overlay.
The confirmation of Donald Trump's 2024 election victory signals a period of significant change for international businesses operating in or expanding to the United States. With historical data showing substantial impacts on immigration policies and business operations during previous transitions, companies are seeking stable alternatives to traditional expansion methods. While past administrative changes led to increased visa processing times, higher denial rates, and operational disruptions, innovative solutions like Employer of Record (EOR) services are emerging as a strategic pathway for businesses to maintain their U.S. presence and growth trajectory, regardless of political headwinds. This comprehensive analysis explores the challenges ahead and presents practical solutions for international businesses navigating this period of transition.
Healthcare technology growth and US expansion discussion.
As the U.S. health-tech market continues evolving, international companies increasingly seek expansion opportunities in key innovation hubs. This comprehensive guide explores the most promising locations for health-tech development, focusing specifically on digital health solutions, telemedicine platforms, healthcare software, and related technologies that improve healthcare delivery and patient outcomes.
US expansion fin-tech growth guide with city skyline.
As the global fin-tech market expands, international companies increasingly look to the United States for growth opportunities. This guide explores the most promising fin-tech hubs nationwide, focusing on the benefits for international companies seeking to establish a presence in the US fin-tech landscape.
US Ed-Tech Industry Guide Cover Image
As the global ed-tech market grows, international companies are eyeing US expansion. Top hubs include Silicon Valley, Boston, and New York City, each offering unique advantages and challenges. Emerging centers like Salt Lake City, Pittsburgh, and Raleigh-Durham present fresh opportunities. Consider factors like talent availability, funding ecosystems, and local education landscapes when choosing your ideal location.
US Capitol with text on business expansion costs.
Expanding into the US market offers immense opportunities but has hidden costs that can catch even prepared businesses off guard. From complex regulatory compliance to nuanced employment costs, successful expansion requires navigating a multifaceted landscape. This guide delves into often-overlooked expenses across various sectors, providing invaluable budgeting tips for foreign companies aiming to establish a foothold in the world's largest economy.
UK & European Biotech Founders
The US biotechnology market offers immense opportunities, but traditionally at a steep cost: partnering with Big Pharma or losing control. A new approach is emerging, allowing biotech firms to establish a strong US presence while preserving independence. This guide explores innovative strategies for transatlantic expansion that maintain equity and vision, from setting up subsidiaries to navigating regulations. Learn how to succeed in America without sacrificing your company's essence.
Gavel and US flag, US labor law guide.
Expanding your business into the United States presents a world of opportunities, but it also demands a deep understanding of the intricate web of US labor laws. As a foreign employer, ensuring compliance with these regulations is not just a legal necessity; it's a strategic imperative for long-term success. This comprehensive guide will equip you with the knowledge to navigate the US labor landscape confidently. We'll delve into crucial regulations, explore compliance strategies, and provide practical insights to help you establish a successful and sustainable presence in the American market.
Remote work management webinar screen with participants.
As an international business leader expanding into the US market, you've conquered numerous challenges. Now, you face a new frontier: effectively managing your remote American employees from afar. This article explores the unique challenges of international remote management and provides key strategies to bridge geographical and cultural gaps. From shifting to "micro-understanding" to leveraging technology for global collaboration, we'll delve into best practices that ensure your US team's productivity, engagement, and alignment with your global objectives. Whether you're new to managing US-based remote teams or looking to enhance existing strategies, these insights will help you navigate the evolving landscape of international remote work.
Lab technician pipetting into test tubes with US expansion text.
The United States remains the prime destination for international life science companies seeking to expand their global footprint. With its cutting-edge research facilities, robust funding ecosystem, and vast market potential, the US offers unparalleled opportunities for innovation and growth. This comprehensive guide explores the top life science hubs across the country, from the established powerhouses of Boston and San Francisco to emerging centers like Houston and Denver. We delve into each location's unique advantages and challenges, providing crucial insights into talent acquisition, regulatory landscapes, and industry trends. Whether you're a biotech startup or an established pharmaceutical company, understanding the diverse US life science ecosystem is critical to successful expansion.
Guide on US hiring for UK companies.
Expanding your UK business into the US market offers exciting opportunities, but it comes with unique challenges, especially in hiring and managing a US workforce. This guide demystifies the US hiring process for UK companies, focusing on valuable resources provided by the UK government. We'll explore key aspects of US hiring, from understanding the job market to navigating legal considerations and cultural differences.
Senior and robot discussing AI reskilling.
The rise of Artificial Intelligence (AI) is transforming workplaces worldwide, including those of international companies operating in the United States. As AI automates tasks and reshapes job requirements, organizations face the critical challenge of reskilling their older workforce to thrive in this new, technology-driven landscape. For international businesses with a foothold in the US, addressing this skills gap is essential for maintaining a competitive edge and retaining valuable institutional knowledge. This comprehensive guide explores proven strategies and case studies to help you successfully reskill your older workers and future-proof your American workforce for the AI revolution.
Map of US with guide for visa-holding employees.
As the global startup landscape expands, many companies want to send founders or key employees to the US on a residential visa. This presents both opportunities and challenges.In collaboration with our partner, Arvinder Ubhi, Director at Ellis Porter, we'll delve into the intricacies of hiring in the US when founders or key personnel immigrate to the US to grow a foreign-owned business. From understanding visa limitations to establishing a legal entity and complying with US employment laws, we'll provide invaluable insights that will empower you to navigate the process successfully.
Focused professional with US flag background reading tax guide.
In today's global economy, expanding into the US market is a strategic move for many foreign companies. However, navigating the complex landscape of US employment and tax regulations can be daunting. This blog post aims to guide non-US companies through the intricacies of hiring in the United States while optimizing their tax position. Foreign companies are drawn to the US for various reasons: access to a large consumer market, a skilled workforce, and opportunities for growth and innovation. However, tapping into these benefits requires a thorough understanding of the US hiring process and its tax implications.
Professionals discussing US business expansion plans.
As your US business expands, transitioning from an EOR to a PEO can be a strategic move. Discover the benefits of a PEO, factors to consider, and how to ensure a seamless transition. Foothold America offers expert guidance and PEO+ Cross-Border Supportâ„¢ to empower your US success.
Skyline with Brooklyn Bridge, HR services advertisement.
The US market, while alluring, is complex for foreign businesses. Navigating payroll, benefits, and equity is time-consuming and requires local expertise. PEO+ by Foothold America offers comprehensive HR solutions to help foreign companies confidently enter and grow in the US market. Learn more.