Natalie Gombalova

The US media and entertainment market, valued at $649 billion in 2024, offers unprecedented opportunities for international firms. With streaming services capturing 44.8% of TV viewership and international platforms earning $78 billion annually, strategic market entry through established hubs or emerging centers creates pathways for sustainable growth.

PEO master health plans promise better rates through scale, but rising denial rates and market changes have shifted the landscape. Small businesses now face unprecedented rejections while competitive open market options emerge. Understanding these changes is crucial for making informed decisions about employee health coverage and finding optimal solutions.

Discover how international companies can navigate US immigration compliance when hiring American talent and transferring global employees. Learn about I-9 requirements, visa categories, state regulations, and penalty risks. From L-1 transfers to H-1B applications, master the legal framework that protects your expansion while accessing America's dynamic workforce.

Expanding from Italy to the US market presents unique opportunities beyond shared Western values. This comprehensive guide reveals critical differences Italian businesses must navigate—from market scale and legal frameworks to cultural adaptation—drawing on extensive experience helping Italian companies establish successful American operations and achieve sustainable growth.

California offers entrepreneurs access to the world's fourth-largest economy and unmatched market opportunities. However, international companies face a critical decision: should you incorporate directly in California, or incorporate elsewhere and register as a foreign entity? This comprehensive guide explores the advantages and disadvantages of each approach.

When expanding into the United States, your virtual office location becomes far more than a mailing address—it's your market positioning strategy and often the deciding factor in whether clients, investors, and banks take your business seriously. A London fintech might thrive with a Manhattan address that opens doors to financial institutions, while a Berlin software company could find greater success in Silicon Valley's innovation ecosystem. This guide reveals how to navigate America's distinct regional advantages and choose a location that accelerates your US market success.

Employee classification represents one of the most complex aspects of US employment law for international companies. Unlike straightforward employment categories elsewhere, America operates a multifaceted system determining tax obligations, overtime eligibility, and legal protections. Misclassification errors trigger substantial penalties, back pay obligations, and class action lawsuits costing millions.

Managing a US workforce through your established entity presents unique opportunities and challenges. While having direct control over employment operations provides flexibility, navigating complex HR administration, benefits management, and compliance requirements can overwhelm even experienced businesses. This is where a Professional Employer Organization becomes invaluable for streamlined operations.

For international businesses expanding to the United States, virtual offices offer an attractive entry point into the world's largest economy. They provide prestigious business addresses, professional communication services, and operational flexibility without substantial overhead costs. However, navigating the complex compliance landscape requires careful planning and expert guidance.

Expanding from ASEAN member countries to the US market presents unique opportunities and challenges beyond shared democratic values and innovation-focused economies. This comprehensive guide provides crucial insights into key differences that Southeast Asian businesses must navigate for successful American expansion, drawing on extensive experience helping ASEAN companies establish thriving US operations.

Understanding "summer hours" - a flexible scheduling arrangement typically running between Memorial Day and Labor Day - is essential for international businesses expanding to the US. This strategic workplace benefit boosts morale, increases productivity, and helps attract top American talent by supporting the work-life balance employees increasingly prioritize.

Don't miss the opportunity to meet with Foothold America's CEO Joanne Farquharson at SelectUSA Summit to discuss your U.S. expansion plans.