Discover our blogs
Read our latest articles covering key topics that your company needs
to understand when expanding in the USA.

US Workplace Romance Policies: What Foreign Companies Should Know
For international companies expanding into the US market, understanding workplace romance policies is crucial for HR compliance and risk management. While global attitudes vary significantly—from France’s 75% acceptance rate to Japan’s 24%—the American approach requires a delicate balance of cultural awareness, legal compliance, and employee well-being.

Trump Presidency — Attractive or Repelling for UK & Eurozone Founders?
The United States exhibited robust economic growth in 2024, outpacing European counterparts with 0.8% GDP growth in Q2 versus Eurozone’s 0.2%. For European founders, this economic divergence, combined with stable US inflation rates and potential corporate tax reductions, presents a compelling case for US market entry. Learn practical strategies for bootstrapped expansion and how to leverage the current economic landscape.

Foothold America Appoints International Business Expert Mark Stimpfig as Strategic Growth Advisor
Foothold America Appoints International Business Expert Mark Stimpfig as Strategic Growth Advisor [Cambridge, UK] – January 31, 2025 – Foothold America, a leading provider of US expansion solutions for international businesses, today announced the appointment of Mark Stimpfig as Strategic

Navigating Professional Services Growth: US Expansion Hubs and Case Studies
The US professional services market, projected to reach $2.3 trillion by 2027, offers unprecedented opportunities for international firms. With established hubs like New York and emerging centers like Austin, international firms can leverage specialized expertise, hybrid work models, and various market entry strategies to establish a successful presence in America’s dynamic business landscape.

Understanding Virtual Offices in the USA: A Comprehensive Guide for International Businesses
Entering the US market as an international business? Discover how virtual offices offer a strategic, cost-effective solution for establishing your American presence. From prestigious addresses in major business hubs to comprehensive mail and phone services, learn everything about choosing and setting up the perfect virtual office for your business expansion needs.

US Salary Benchmarking Guide: A Comprehensive Guide
International businesses expanding to the US face complex compensation decisions. This comprehensive guide analyzes salary benchmarks across states, roles, and industries, providing essential data for competitive hiring strategies in the American market.

When to Hire Your First US Executive : Strategic Timing Guide
Your first executive hire could define your company’s American success story. From timing and compensation to regional dynamics, this guide reveals the critical factors that determine when to bring on your first US-based leader. Learn how to make this pivotal decision with confidence and strategic clarity.

Navigating US Employment Law Changes Under the New Administration: A Comprehensive Analysis for International Businesses
2024 marked an unprecedented year for international business expansion to the United States, with foreign direct investment reaching $506 billion – a 12% increase from 2023. Over 4,800 new international companies established US operations, creating 285,000 new jobs and reshaping how global businesses approach American market entry.

2024 in Review: A Landmark Year for International Business Expansion to the United States
2024 marked an unprecedented year for international business expansion to the United States, with foreign direct investment reaching $506 billion – a 12% increase from 2023. Over 4,800 new international companies established US operations, creating 285,000 new jobs and reshaping how global businesses approach American market entry.

US Employee Benefits Trends: What to Budget for in 2026
Navigate the evolving landscape of US employee benefits in 2025. From rising healthcare costs and regional variations to innovative perks, this comprehensive guide helps European companies optimize their benefits strategy. Whether expanding or established in the US market, learn how to stay competitive while managing costs effectively.

Navigating the Employment Law Landscape: What Every HR Professional Needs to Know
State legislatures and city councils have enacted significant workplace regulations, introducing new compliance obligations for employers nationwide. From California’s AI privacy protections to expanded family leave benefits, these changes reflect evolving workplace dynamics and require careful attention from HR professionals and legal teams.

Navigating the US Holiday Season: A Comprehensive Guide for International Businesses
The United States holiday season represents a complex cultural, economic, and social ecosystem beyond simple celebrations. For international businesses seeking to establish or expand their American market presence, understanding holiday traditions’ intricate nuances isn’t just beneficial—it’s a strategic imperative. The season’s economic impact is staggering, reaching $999.4 billion in 2023.
Global HQ
68 Harrison Avenue 6th Floor Boston, MA 02111 (617) 702-3402