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 Read our latest articles covering key topics that your company needs
to understand when expanding in the USA.

US Workplace Romance

US Workplace Romance Policies: What Foreign Companies Should Know

For international companies expanding into the US market, understanding workplace romance policies is crucial for HR compliance and risk management. While global attitudes vary significantly—from France’s 75% acceptance rate to Japan’s 24%—the American approach requires a delicate balance of cultural awareness, legal compliance, and employee well-being.

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Trump Presidency

Trump Presidency — Attractive or Repelling for UK & Eurozone Founders?

The United States exhibited robust economic growth in 2024, outpacing European counterparts with 0.8% GDP growth in Q2 versus Eurozone’s 0.2%. For European founders, this economic divergence, combined with stable US inflation rates and potential corporate tax reductions, presents a compelling case for US market entry. Learn practical strategies for bootstrapped expansion and how to leverage the current economic landscape.

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Professional Services Growth

Navigating Professional Services Growth: US Expansion Hubs and Case Studies

The US professional services market, projected to reach $2.3 trillion by 2027, offers unprecedented opportunities for international firms. With established hubs like New York and emerging centers like Austin, international firms can leverage specialized expertise, hybrid work models, and various market entry strategies to establish a successful presence in America’s dynamic business landscape.

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US Employee Benefits

US Employee Benefits Trends: What to Budget for in 2026

Navigate the evolving landscape of US employee benefits in 2025. From rising healthcare costs and regional variations to innovative perks, this comprehensive guide helps European companies optimize their benefits strategy. Whether expanding or established in the US market, learn how to stay competitive while managing costs effectively.

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US Holiday Season

Navigating the US Holiday Season: A Comprehensive Guide for International Businesses

The United States holiday season represents a complex cultural, economic, and social ecosystem beyond simple celebrations. For international businesses seeking to establish or expand their American market presence, understanding holiday traditions’ intricate nuances isn’t just beneficial—it’s a strategic imperative. The season’s economic impact is staggering, reaching $999.4 billion in 2023.

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