Foothold America

Offer US Expansion Starter Pack: five essential services in one package. Save over $2,500 until 31 December. Learn more →

Starter Pack: save over $2,500 until 31 December.
Learn more →

Discover our blogs

 Read our latest articles covering key topics that your company needs
to understand when expanding in the USA.

pay transparency usa

US Pay Transparency Laws

For international businesses expanding into the United States, successful market penetration requires thinking beyond a single-location strategy. The US market demands a multi-regional approach that reflects America’s diverse business ecosystem, with strategic presence across key regions like New York, San Francisco, Chicago, and emerging growth markets.

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us gift giving

US Holiday Gift-Giving Etiquette in Business

The December holiday season brings a uniquely American business tradition that often confuses international employers: workplace gift-giving. Navigating this practice requires understanding both cultural expectations and legal boundaries that may differ significantly from your home country. This guide helps you avoid cultural missteps and compliance violations.

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ireland to usa

Expanding Your Business to the USA from Ireland

As an Irish business owner considering expansion into the American market, you’re about to embark on a journey that goes far beyond establishing a transatlantic presence. While Ireland’s strong entrepreneurial tradition and English-language advantage provide a solid foundation, expanding into the US requires navigating complex differences in business culture and regulations.

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dutch to usa

Expanding Your Business to the USA from the Netherlands

As a Dutch business owner contemplating expansion into the American market, you’re about to embark on a journey that goes far beyond simply establishing a presence across the Atlantic. While the Netherlands’ reputation for international trade and business expertise provides a strong foundation, expanding from the Netherlands to the US market requires navigating complex differences.

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changing peos

A Strategic Approach to Changing PEO Partners

Changing PEOs isn’t about vendor switching; it’s a strategic decision that can transform your US operations. If recurring errors, unresponsive support, or compliance gaps are holding back your expansion, it’s time to switch PEO partners. This guide walks international companies through recognizing problems and executing seamless transitions to specialized support.

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choosing a peo usa

10 Things to Consider When Choosing a PEO Partner

Choosing a PEO partner isn’t a simple vendor decision – it’s a strategic choice that impacts every employee you hire and every compliance requirement you manage. For international companies expanding to the US, selecting the right PEO means finding a partner who truly understands cross-border complexity and American employment norms.

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us market entry strategy

US Market Entry Strategies

Entering the world’s largest consumer market needs the right strategy, not just funding. This guide explores five main US market entry strategies. It helps international companies choose the best path for their situation, timeline and growth goals.

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