Foothold America

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 Read our latest articles covering key topics that your company needs
to understand when expanding in the USA.

us market entry strategy

US Market Entry Strategies

Entering the $16.4 trillion US consumer market requires the right strategy. With foreign direct investment reaching $151 billion in 2024, successful expansion demands more than adequate funding—it requires strategic market approach. This comprehensive guide explores five primary US market entry strategies, helping international companies choose the optimal path based on their situation, timeline, and growth objectives.

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disability insurance

Long Term vs Short Term Disability Insurance in the USA

With one in four Americans becoming disabled before retirement and 51 million workers lacking adequate coverage, disability insurance is critical for US employers. This comprehensive guide explains short-term versus long-term disability insurance, coverage differences, state requirements, and implementation strategies for competitive employee benefits packages in the American market.

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us accelerator

US Startup Accelerator Guide: Top Programs by Industry and Region

Your perfect US candidate is identified, interviews completed, and salary negotiated. Then your UK HR manager conducts a detailed reference check and receives a cease-and-desist letter three weeks later. Welcome to America’s legally complex reference check landscape, where practices differ dramatically from international norms. Here’s your essential compliance guide.

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us employee handbook

Your US Employee Handbook: Legal Shield or Ticking Time Bomb?

The termination seemed straightforward—documentation was thorough, legal counsel approved everything. Three weeks later, a lawsuit arrives. Your outdated 2019 handbook becomes evidence against you, promising policies you didn’t follow. Settlement starts at $100,000. Welcome to US employee handbooks: legally binding documents that either protect you or destroy you.

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US Venture Capital Guide

International founders seeking US venture capital face unique challenges beyond crafting compelling pitches. This comprehensive guide covers everything from Delaware C-Corp requirements and US GAAP compliance to navigating top VC firms, understanding valuation premiums, avoiding common mistakes, and preparing your company for successful fundraising in America’s competitive venture ecosystem.

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thanksgiving

US Thanksgiving Business Closure Guide for International Employers

Should your US office close for Thanksgiving? International employers face complex decisions balancing American cultural expectations with business needs. This comprehensive guide reveals what federal law requires, what employees actually expect, and practical closure strategies that strengthen team relationships while maintaining operational effectiveness during America’s most-observed holiday.

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open enrollment

Open Enrollment Season

When your US HR manager mentions “we need to prepare for open enrollment,” do you understand what this means? For international companies operating in the United States, benefits enrollment season represents one of the most critical annual HR responsibilities, with significant compliance requirements, tight deadlines, and substantial financial implications extending far beyond simple paperwork.

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ITIN

Understanding ITIN: Your Essential Guide to Tax IDs

This comprehensive guide explains Individual Taxpayer Identification Numbers (ITINs) for international business owners expanding to the US. Learn what ITINs are, who needs them, how they differ from EINs and SSNs, the complete application process, renewal requirements, and how ITINs fit into your US tax compliance strategy for personal income obligations.

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cobra health insurance

What is COBRA?

When your US employee resigns after eight months and demands information about “COBRA rights,” do you know how to respond? For international companies expanding to America, understanding COBRA isn’t optional—it’s a federal legal requirement that protects employees’ health insurance after job loss.

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