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Natalie Gombalova

DIGITAL MARKETING MANAGER This conversion-minded marketer is responsible for strategizing, planning and creating high-calibre content for our website visitor’s digital experience. With over seven years in marketing, Natalie specialises in PPC, SEO, emerging trends, and customer behavioural insights that help clients find the best solutions for their business needs. Linkedin Envelope
ireland to usa

Expanding Your Business to the USA from Ireland

As an Irish business owner considering expansion into the American market, you're about to embark on a journey that goes far beyond establishing a transatlantic presence. While Ireland's strong entrepreneurial tradition and English-language advantage provide a solid foundation, expanding into the US requires navigating complex differences in business culture and regulations.
dutch to usa

Expanding Your Business to the USA from the Netherlands

As a Dutch business owner contemplating expansion into the American market, you're about to embark on a journey that goes far beyond simply establishing a presence across the Atlantic. While the Netherlands' reputation for international trade and business expertise provides a strong foundation, expanding from the Netherlands to the US market requires navigating complex differences.
changing peos

A Strategic Approach to Changing PEO Partners

Changing PEOs isn't about vendor switching; it's a strategic decision that can transform your US operations. If recurring errors, unresponsive support, or compliance gaps are holding back your expansion, it's time to switch PEO partners. This guide walks international companies through recognizing problems and executing seamless transitions to specialized support.
choosing a peo usa

10 Things to Consider When Choosing a PEO Partner

Choosing a PEO partner isn't a simple vendor decision - it's a strategic choice that impacts every employee you hire and every compliance requirement you manage. For international companies expanding to the US, selecting the right PEO means finding a partner who truly understands cross-border complexity and American employment norms.
us market entry strategy

US Market Entry Strategies

Entering the $16.4 trillion US consumer market requires the right strategy. With foreign direct investment reaching $151 billion in 2024, successful expansion demands more than adequate funding—it requires strategic market approach. This comprehensive guide explores five primary US market entry strategies, helping international companies choose the optimal path based on their situation, timeline, and growth objectives.
disability insurance

Long Term vs Short Term Disability Insurance in the USA

With one in four Americans becoming disabled before retirement and 51 million workers lacking adequate coverage, disability insurance is critical for US employers. This comprehensive guide explains short-term versus long-term disability insurance, coverage differences, state requirements, and implementation strategies for competitive employee benefits packages in the American market.
us accelerator

US Startup Accelerator Guide: Top Programs by Industry and Region

Your perfect US candidate is identified, interviews completed, and salary negotiated. Then your UK HR manager conducts a detailed reference check and receives a cease-and-desist letter three weeks later. Welcome to America's legally complex reference check landscape, where practices differ dramatically from international norms. Here's your essential compliance guide.
us employee handbook

Your US Employee Handbook: Legal Shield or Ticking Time Bomb?

The termination seemed straightforward—documentation was thorough, legal counsel approved everything. Three weeks later, a lawsuit arrives. Your outdated 2019 handbook becomes evidence against you, promising policies you didn't follow. Settlement starts at $100,000. Welcome to US employee handbooks: legally binding documents that either protect you or destroy you.
background reference checks

Reference Checks in the US: What International Employers Can (and Can’t) Ask

Your perfect US candidate is identified, interviews completed, and salary negotiated. Then your UK HR manager conducts a detailed reference check—and receives a cease-and-desist letter three weeks later. Welcome to America's legally complex reference check landscape, where practices differ dramatically from international norms. Here's your essential compliance guide.
us bookkeeping

Setting Up Your US Books That Scale With Your American Expansion

Your Delaware corporation is registered, your US bank account is open, and your first deal is closed. But who's handling your US books? This critical decision affects everything from IRS compliance to scaling operations and raising capital. Learn how to establish proper US bookkeeping from transaction one.

US Venture Capital Guide

International founders seeking US venture capital face unique challenges beyond crafting compelling pitches. This comprehensive guide covers everything from Delaware C-Corp requirements and US GAAP compliance to navigating top VC firms, understanding valuation premiums, avoiding common mistakes, and preparing your company for successful fundraising in America's competitive venture ecosystem.
thanksgiving

US Thanksgiving Business Closure Guide for International Employers

Should your US office close for Thanksgiving? International employers face complex decisions balancing American cultural expectations with business needs. This comprehensive guide reveals what federal law requires, what employees actually expect, and practical closure strategies that strengthen team relationships while maintaining operational effectiveness during America's most-observed holiday.

Open Enrollment Season

When your US HR manager mentions "we need to prepare for open enrollment," do you understand what this means? For international companies operating in the United States, benefits enrollment season represents one of the most critical annual HR responsibilities, with significant compliance requirements, tight deadlines, and substantial financial implications extending far beyond simple paperwork.
ITIN

Understanding ITIN: Your Essential Guide to Tax IDs

This comprehensive guide explains Individual Taxpayer Identification Numbers (ITINs) for international business owners expanding to the US. Learn what ITINs are, who needs them, how they differ from EINs and SSNs, the complete application process, renewal requirements, and how ITINs fit into your US tax compliance strategy for personal income obligations.
cobra health insurance

What is COBRA?

When your US employee resigns after eight months and demands information about "COBRA rights," do you know how to respond? For international companies expanding to America, understanding COBRA isn't optional—it's a federal legal requirement that protects employees' health insurance after job loss.
fair labor standards act flsa

What is the FLSA? Fair Labor Standards Act Explained

The Fair Labor Standards Act (FLSA) is the cornerstone federal law governing wages, overtime, recordkeeping, and child labor in the United States. For international companies expanding to the US, understanding FLSA compliance is critical for avoiding costly violations—with the Department of Labor recovering $149.9 million in back wages for 125,301 workers in 2024 alone, and individual cases reaching tens of millions in penalties.
understanding fica

Understanding FICA

The Federal Insurance Contributions Act (FICA) is a critical federal payroll tax that funds Social Security and Medicare programs, requiring both employers and employees to contribute 7.65% each (15.3% total) on wages up to specific limits. For international companies expanding to the US, understanding FICA compliance is essential—the IRS collected $120.2 billion in unpaid employment tax assessments in 2024, with the Trust Fund Recovery Penalty holding business owners personally liable for 100% of unpaid taxes.
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