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Natalie Gombalova

DIGITAL MARKETING MANAGER This conversion-minded marketer is responsible for strategizing, planning and creating high-calibre content for our website visitor’s digital experience. With over seven years in marketing, Natalie specialises in PPC, SEO, emerging trends, and customer behavioural insights that help clients find the best solutions for their business needs. Linkedin Envelope
usa
Don’t let geopolitical headlines derail your growth. Despite recent diplomatic tensions over Greenland and NATO, the U.S. economic engine remains incredibly resilient. With GDP surging and consumer spending robust, savvy European leaders must distinguish between political theater and the solid business fundamentals driving successful U.S. expansion in 2026.
usa banking
Opening a US business bank account as an international founder requires proper documentation, a registered US entity, and the right banking partner. Traditional banks reject most international applications, but online solutions like Mercury and Revolut offer FDIC-insured accounts designed specifically for remote businesses without US physical presence.
us business culture
Successfully expanding into the US market demands deep cultural intelligence beyond legal and financial planning. Led by Maureen Mitchell—former PwC Director with 30+ years of experience helping international companies—this guide decodes the 14 critical areas where cultural differences create real business impact, providing the competitive advantage you need to thrive.
US Bank Holidays Calendar 2026
International companies expanding to the United States face unexpected challenges with American holiday expectations. The 2026 calendar includes 11 federal holidays, but understanding which ones matter most to employees determines whether your benefits package attracts or repels top US talent. Here's what European companies consistently get wrong.
virtual address vs po box
Most states reject P.O. boxes for business registration. They require physical street addresses for corporations, LLCs, and registered agents. Virtual offices provide legitimate addresses that satisfy Secretary of State requirements, open business bank accounts, and meet IRS standards. For international companies expanding to the US, this distinction determines registration approval or rejection.
year-end us compliance
As a foreign business operating in the United States, year-end compliance involves navigating multiple federal and state requirements across tax, employment, corporate, and regulatory areas. This checklist provides essential guidance to help you close out the year properly, avoid penalties, and prepare for the year ahead.
US Religious Accommodations
International businesses in the United States face a unique challenge: managing a workplace where employees celebrate different holidays with equal enthusiasm and equal legal protection. While Christmas dominates the cultural landscape, US employment law requires you to accommodate all religious observances equally during this busy season.
us gift giving
The December holiday season brings a uniquely American business tradition that often confuses international employers: workplace gift-giving. Navigating this practice requires understanding both cultural expectations and legal boundaries that may differ significantly from your home country. This guide helps you avoid cultural missteps and compliance violations.
ireland to usa
As an Irish business owner considering expansion into the American market, you're about to embark on a journey that goes far beyond establishing a transatlantic presence. While Ireland's strong entrepreneurial tradition and English-language advantage provide a solid foundation, expanding into the US requires navigating complex differences in business culture and regulations.
dutch to usa
As a Dutch business owner contemplating expansion into the American market, you're about to embark on a journey that goes far beyond simply establishing a presence across the Atlantic. While the Netherlands' reputation for international trade and business expertise provides a strong foundation, expanding from the Netherlands to the US market requires navigating complex differences.
changing peos
Changing PEOs isn't about vendor switching; it's a strategic decision that can transform your US operations. If recurring errors, unresponsive support, or compliance gaps are holding back your expansion, it's time to switch PEO partners. This guide walks international companies through recognizing problems and executing seamless transitions to specialized support.
choosing a peo usa
Choosing a PEO partner isn't a simple vendor decision - it's a strategic choice that impacts every employee you hire and every compliance requirement you manage. For international companies expanding to the US, selecting the right PEO means finding a partner who truly understands cross-border complexity and American employment norms.
us market entry strategy
Entering the $16.4 trillion US consumer market requires the right strategy. With foreign direct investment reaching $151 billion in 2024, successful expansion demands more than adequate funding—it requires strategic market approach. This comprehensive guide explores five primary US market entry strategies, helping international companies choose the optimal path based on their situation, timeline, and growth objectives.
disability insurance
With one in four Americans becoming disabled before retirement and 51 million workers lacking adequate coverage, disability insurance is critical for US employers. This comprehensive guide explains short-term versus long-term disability insurance, coverage differences, state requirements, and implementation strategies for competitive employee benefits packages in the American market.
us accelerator
Your perfect US candidate is identified, interviews completed, and salary negotiated. Then your UK HR manager conducts a detailed reference check and receives a cease-and-desist letter three weeks later. Welcome to America's legally complex reference check landscape, where practices differ dramatically from international norms. Here's your essential compliance guide.
us employee handbook
The termination seemed straightforward—documentation was thorough, legal counsel approved everything. Three weeks later, a lawsuit arrives. Your outdated 2019 handbook becomes evidence against you, promising policies you didn't follow. Settlement starts at $100,000. Welcome to US employee handbooks: legally binding documents that either protect you or destroy you.
background reference checks
Your perfect US candidate is identified, interviews completed, and salary negotiated. Then your UK HR manager conducts a detailed reference check—and receives a cease-and-desist letter three weeks later. Welcome to America's legally complex reference check landscape, where practices differ dramatically from international norms. Here's your essential compliance guide.
us bookkeeping
Your Delaware corporation is registered, your US bank account is open, and your first deal is closed. But who's handling your US books? This critical decision affects everything from IRS compliance to scaling operations and raising capital. Learn how to establish proper US bookkeeping from transaction one.