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Natalie Gombalova

DIGITAL MARKETING MANAGER This conversion-minded marketer is responsible for strategizing, planning and creating high-calibre content for our website visitor’s digital experience. With over seven years in marketing, Natalie specialises in PPC, SEO, emerging trends, and customer behavioural insights that help clients find the best solutions for their business needs. Linkedin Envelope
Compliance USA
Expanding your business into the United States presents a world of opportunities, but it also demands a deep understanding of the intricate web of US labor laws. As a foreign employer, ensuring compliance with these regulations is not just a legal necessity; it's a strategic imperative for long-term success. This comprehensive guide will equip you with the knowledge to navigate the US labor landscape confidently. We'll delve into crucial regulations, explore compliance strategies, and provide practical insights to help you establish a successful and sustainable presence in the American market.
Effective US Management
As an international business leader expanding into the US market, you've conquered numerous challenges. Now, you face a new frontier: effectively managing your remote American employees from afar. This article explores the unique challenges of international remote management and provides key strategies to bridge geographical and cultural gaps. From shifting to "micro-understanding" to leveraging technology for global collaboration, we'll delve into best practices that ensure your US team's productivity, engagement, and alignment with your global objectives. Whether you're new to managing US-based remote teams or looking to enhance existing strategies, these insights will help you navigate the evolving landscape of international remote work.
Life Science USA
The United States remains the prime destination for international life science companies seeking to expand their global footprint. With its cutting-edge research facilities, robust funding ecosystem, and vast market potential, the US offers unparalleled opportunities for innovation and growth. This comprehensive guide explores the top life science hubs across the country, from the established powerhouses of Boston and San Francisco to emerging centers like Houston and Denver. We delve into each location's unique advantages and challenges, providing crucial insights into talent acquisition, regulatory landscapes, and industry trends. Whether you're a biotech startup or an established pharmaceutical company, understanding the diverse US life science ecosystem is critical to successful expansion.
Government Resources USA
Expanding your UK business into the US market offers exciting opportunities, but it comes with unique challenges, especially in hiring and managing a US workforce. This guide demystifies the US hiring process for UK companies, focusing on valuable resources provided by the UK government. We'll explore key aspects of US hiring, from understanding the job market to navigating legal considerations and cultural differences.
US Remote Management
As an international business leader expanding into the US market, you've conquered numerous challenges. Now, you face a new frontier: effectively managing your remote American employees from afar. This article explores the unique challenges of international remote management and provides key strategies to bridge geographical and cultural gaps. From shifting to "micro-understanding" to leveraging technology for global collaboration, we'll delve into best practices that ensure your US team's productivity, engagement, and alignment with your global objectives. Whether you're new to managing US-based remote teams or looking to enhance existing strategies, these insights will help you navigate the evolving landscape of international remote work.
Older Workers USA
The rise of Artificial Intelligence (AI) is transforming workplaces worldwide, including those of international companies operating in the United States. As AI automates tasks and reshapes job requirements, organizations face the critical challenge of reskilling their older workforce to thrive in this new, technology-driven landscape. For international businesses with a foothold in the US, addressing this skills gap is essential for maintaining a competitive edge and retaining valuable institutional knowledge. This comprehensive guide explores proven strategies and case studies to help you successfully reskill your older workers and future-proof your American workforce for the AI revolution.
VISA USA
As the global startup landscape expands, many companies want to send founders or key employees to the US on a residential visa. This presents both opportunities and challenges. In collaboration with our partner, Arvinder Ubhi, Director at Ellis Porter, we'll delve into the intricacies of hiring in the US when founders or key personnel immigrate to the US to grow a foreign-owned business. From understanding visa limitations to establishing a legal entity and complying with US employment laws, we'll provide invaluable insights that will empower you to navigate the process successfully.
TAX usa
In today's global economy, expanding into the US market is a strategic move for many foreign companies. However, navigating the complex landscape of US employment and tax regulations can be daunting. This blog post aims to guide non-US companies through the intricacies of hiring in the United States while optimizing their tax position. Foreign companies are drawn to the US for various reasons: access to a large consumer market, a skilled workforce, and opportunities for growth and innovation. However, tapping into these benefits requires a thorough understanding of the US hiring process and its tax implications.
EOR to PEO
As your US business expands, transitioning from an EOR to a PEO can be a strategic move. Discover the benefits of a PEO, factors to consider, and how to ensure a seamless transition. Foothold America offers expert guidance and PEO+ Cross-Border Supportâ„¢ to empower your US success.
PEO+
The US market, while alluring, is complex for foreign businesses. Navigating payroll, benefits, and equity is time-consuming and requires local expertise. PEO+ by Foothold America offers comprehensive HR solutions to help foreign companies confidently enter and grow in the US market. Learn more.

Where Dreams Begin

Your dream is bold, we make it real. Listen to “Where Dreams Begin” – our anthem celebrating the journey of international businesses we’ve guided across borders to build their future in America.

Where Dreams Begin

Foothold America

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