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The Multinational Office During the World Cup | Foothold America
By the quarter-finals, the banter gets sharper. Most of it stays good-natured. Some of it does not. And the line between the two depends almost entirely on how your team’s culture has been managed through the previous weeks. Here is what multinational managers need to know right now.

Delaware C Corp vs UK Ltd | A Guide for US Fundraising
Raising US investment as a UK or European founder? At some point the same question lands: do you need a Delaware C Corp, or can you raise into your UK Ltd? This guide compares both, covers the SEIS, EIS and QSBS tax picture, and explains what running the US entity involves.

The US Fundraising Readiness Checklist | What Investors Check Before They Back You
US investors do not fund a pitch deck alone. They fund a company that holds up under due diligence. This checklist is a founder self-audit across the six areas investors examine before they wire: entity, cap table, IP, US employment, bookkeeping, and US presence. Find your gaps before they do.

Do You Need a US Entity to Raise Investment USA?
Every UK or European founder eyeing US venture capital hits the same question early: do you need a US entity before American investors will talk? Flip too early and you create needless cost. Wait too long and you hit friction mid-raise. Here is the framework to get the timing right.

What US Investors Look for in European Startups
US venture capital is the deepest funding pool in the world, but American VCs judge European startups through a specific lens. Most founders pitch to the wrong one. Here is what US investors actually look for, where European companies fall short, and how to build foundations that make investor conversations land.

World Cup Watch Parties at Work | Foothold America
The Round of 32 is here and companies are deciding whether to host watch parties for the knockouts. The cost is small. The cultural payoff outlasts the tournament by months. Here is how to get it right for a multicultural US workforce without creating the problems we have seen.

America at 250: A New Chapter for UK HealthTech
America turns 250 this year. For UK HealthTech founders, that milestone is worth more than a moment of reflection. The US digital health market raised $14.2 billion in 2025, AI-enabled health innovation is attracting record capital, and American buyers are ready to move. If you have been weighing the timing of a US expansion, the case for the next 12 to 24 months is unusually strong.

PEO vs Payroll Service | Why Processing Paychecks Is Not Enough
Getting payroll right is not the same as getting US employment right. A lot of international companies make that mistake. They find a provider that can process paychecks in dollars, handle federal withholding, and produce W-2s at year end, and they assume the employment problem is solved. It is not. Payroll is one piece of a much larger picture, and the rest of it is where things go wrong.

How Employer of Record Works | Step-by-Step Process for Hiring US Employees Without an Entity
You don’t need a US entity to hire US employees. An Employer of Record handles the legal employment, payroll, taxes, and benefits on your behalf while you stay in full control of your team. This guide walks you through every stage of the process, from initial scoping to your hire’s first day and beyond.

When the USA Plays at 3pm Tuesday: A Sensible Approach to World Cup PTO Requests
The World Cup fixture list does not care about your team’s working hours. Most knockout matches land squarely in the middle of the US working day, and your employees know it. Here is how to build a PTO policy that is fair, consistent, and actually workable.

Managing US Employees During the 2026 World Cup: PTO, Productivity, and Multicultural Team Dynamics for International Employers
The tournament is six days in and the patterns are already clear. Some employees are deeply engaged, others are quietly tracking scores, and a few have already requested time off for matches you did not see coming. Here is how to get the next 32 days right.

Why American Workers Treat the World Cup Differently to Europeans
If you assume your US employees will treat the World Cup the way your London or Munich team does, you will be wrong. If you assume they will not care at all, you will be equally wrong. Here is what international managers need to understand for when the tournament kicks off on US soil.
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