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us investment

What US Investors Look for in European Startups

US venture capital is the deepest funding pool in the world, but American VCs judge European startups through a specific lens. Most founders pitch to the wrong one. Here is what US investors actually look for, where European companies fall short, and how to build foundations that make investor conversations land.

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usa 250th anniversary

America at 250: A New Chapter for UK HealthTech

America turns 250 this year. For UK HealthTech founders, that milestone is worth more than a moment of reflection. The US digital health market raised $14.2 billion in 2025, AI-enabled health innovation is attracting record capital, and American buyers are ready to move. If you have been weighing the timing of a US expansion, the case for the next 12 to 24 months is unusually strong.

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payroll vs peo

PEO vs Payroll Service | Why Processing Paychecks Is Not Enough

Getting payroll right is not the same as getting US employment right. A lot of international companies make that mistake. They find a provider that can process paychecks in dollars, handle federal withholding, and produce W-2s at year end, and they assume the employment problem is solved. It is not. Payroll is one piece of a much larger picture, and the rest of it is where things go wrong.

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