loader image
foothold logo mobile 1
foothold logo mobile 1

Natalie Gombalova

DIGITAL MARKETING MANAGER This conversion-minded marketer is responsible for strategizing, planning and creating high-calibre content for our website visitor’s digital experience. With over seven years in marketing, Natalie specialises in PPC, SEO, emerging trends, and customer behavioural insights that help clients find the best solutions for their business needs. Linkedin Envelope
virtual office usa

US Virtual Office Compliance: What Foreign Companies Need to Know

For international businesses expanding to the United States, virtual offices offer an attractive entry point into the world's largest economy. They provide prestigious business addresses, professional communication services, and operational flexibility without substantial overhead costs. However, navigating the complex compliance landscape requires careful planning and expert guidance.
AI growth in the USA

Silicon Valley or Bust? The International AI Founder’s Guide to America’s $851 Billion Gold Rush

The US artificial intelligence market is exploding toward $851 billion by 2034, creating unprecedented opportunities for international firms. With AI startups capturing 64% of US venture capital and global funding surpassing $100 billion, America's tech hubs are transforming into battlegrounds for the world's most innovative AI companies.RetryClaude can make mistakes. Please double-check responses.
US WORKERS COMPENSATION

Understanding US Workers’ Compensation

International businesses expanding to the US face a complex web of workers' compensation requirements that vary dramatically by state. With average claims costing $44,179 and penalties reaching $500 daily, proper compliance isn't optional—it's essential for protecting your workforce and avoiding devastating financial liability in America's unique regulatory landscape.
US MEDIA EXPANSION

Breaking Into America’s $649B Entertainment Market: Your Complete Guide

The US media and entertainment market, valued at $649 billion in 2024, offers unprecedented opportunities for international firms. With streaming services capturing 44.8% of TV viewership and international platforms earning $78 billion annually, strategic market entry through established hubs or emerging centers creates pathways for sustainable growth.
PEO MASTER HEALTH PLAN

The Truth About PEO Master Health Plans [Guide]

PEO master health plans promise better rates through scale, but rising denial rates and market changes have shifted the landscape. Small businesses now face unprecedented rejections while competitive open market options emerge. Understanding these changes is crucial for making informed decisions about employee health coverage and finding optimal solutions.
us immigration compliance

US Immigration Compliance for International Employers

Discover how international companies can navigate US immigration compliance when hiring American talent and transferring global employees. Learn about I-9 requirements, visa categories, state regulations, and penalty risks. From L-1 transfers to H-1B applications, master the legal framework that protects your expansion while accessing America's dynamic workforce.
italy to the usa

Expanding to the USA from Italy: Complete Guide

Expanding from Italy to the US market presents unique opportunities beyond shared Western values. This comprehensive guide reveals critical differences Italian businesses must navigate—from market scale and legal frameworks to cultural adaptation—drawing on extensive experience helping Italian companies establish successful American operations and achieve sustainable growth.
Incorporate in California

Incorporate Your Business in California (Guide)

California offers entrepreneurs access to the world's fourth-largest economy and unmatched market opportunities. However, international companies face a critical decision: should you incorporate directly in California, or incorporate elsewhere and register as a foreign entity? This comprehensive guide explores the advantages and disadvantages of each approach.
Virtual Office Location usa

How to Choose the Right Virtual Office Location for Your US Business

When expanding into the United States, your virtual office location becomes far more than a mailing address—it's your market positioning strategy and often the deciding factor in whether clients, investors, and banks take your business seriously. A London fintech might thrive with a Manhattan address that opens doors to financial institutions, while a Berlin software company could find greater success in Silicon Valley's innovation ecosystem. This guide reveals how to navigate America's distinct regional advantages and choose a location that accelerates your US market success.
US Employee Classification Guide

US Employee Classification Guide

Employee classification represents one of the most complex aspects of US employment law for international companies. Unlike straightforward employment categories elsewhere, America operates a multifaceted system determining tax obligations, overtime eligibility, and legal protections. Misclassification errors trigger substantial penalties, back pay obligations, and class action lawsuits costing millions.
US Employment Letters

US Employment Letters: Essential Elements Every International Company Must Know

When international companies expand into the United States, crafting compliant employment letters becomes critical for success. Unlike statute-heavy countries, the US emphasizes written agreements defining employment relationships. Poorly drafted letters risk costly litigation and regulatory violations, making sophisticated document drafting essential for protecting business interests while attracting top talent.
Finding the Best PEO

Top Tips: Finding the Best PEO Partner

Managing a US workforce through your established entity presents unique opportunities and challenges. While having direct control over employment operations provides flexibility, navigating complex HR administration, benefits management, and compliance requirements can overwhelm even experienced businesses. This is where a Professional Employer Organization becomes invaluable for streamlined operations.
Mental Health Benefits:

Mental Health Benefits: Meeting US Employee Expectations

The American workplace has transformed mental health benefits from optional perks to essential employee package components. For international companies hiring in the US, understanding these expectations is crucial for attracting top talent, reducing turnover, and building thriving organizational cultures in today's competitive market.
US Virtual Office Compliance

US Virtual Office Compliance: What Foreign Companies Need to Know

For international businesses expanding to the United States, virtual offices offer an attractive entry point into the world's largest economy. They provide prestigious business addresses, professional communication services, and operational flexibility without substantial overhead costs. However, navigating the complex compliance landscape requires careful planning and expert guidance.
US Business Jargon Glossary

US Business Jargon Glossary

Managing your US workforce shouldn't keep you awake at night. If you're struggling with delayed benefits, payroll errors, and poor compliance guidance from your current EOR provider, you're not alone. Discover why international companies are switching to specialized US providers and how strategic transitions transform operations into competitive advantages.
Changing EOR Partners

Making the Switch: A Strategic Approach to Changing EOR Partners

Managing your US workforce shouldn't keep you awake at night. If you're struggling with delayed benefits, payroll errors, and poor compliance guidance from your current EOR provider, you're not alone. Discover why international companies are switching to specialized US providers and how strategic transitions transform operations into competitive advantages.
asean to the usa

Expanding to the USA from ASEAN: Complete Guide

Expanding from ASEAN member countries to the US market presents unique opportunities and challenges beyond shared democratic values and innovation-focused economies. This comprehensive guide provides crucial insights into key differences that Southeast Asian businesses must navigate for successful American expansion, drawing on extensive experience helping ASEAN companies establish thriving US operations.
Summer Hours in US Business Culture

Summer Hours in US Business Culture

Understanding "summer hours" - a flexible scheduling arrangement typically running between Memorial Day and Labor Day - is essential for international businesses expanding to the US. This strategic workplace benefit boosts morale, increases productivity, and helps attract top American talent by supporting the work-life balance employees increasingly prioritize.
Incorporate in Nevada

Incorporate in Nevada as a Non-Resident (Guide)

Discover why Nevada remains a top choice for non-resident entrepreneurs seeking strong asset protection, privacy, and tax advantages. This comprehensive guide explores Nevada's business-friendly environment, walks you through the incorporation process step-by-step, and compares key benefits against other popular states like Delaware and Wyoming.
australia to the usa

Expanding your business to the USA from Australia [Guide]

While Australian and American businesses share common language and similar land masses, the operational realities differ dramatically. Expanding from Australia's unified market of 26.8M people to America's fragmented landscape of 335M involves navigating complex differences in business culture, legal frameworks, and market dynamics that significantly impact success.
Explore more content
foothold logo mobile 1 1

Global HQ

68 Harrison Avenue 6th Floor Boston, MA 02111 (617) 702-3402

Global Offices

info@footholdamerica.com

phone-white-icon

+44 (0) 122 378 2163

COMPANY

SOLUTIONS

RESOURCES

LEGAL

© 2025 | Foothold America

Follow Us:

Linkedin Facebook-f Envelope Youtube