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Natalie Gombalova

DIGITAL MARKETING MANAGER This conversion-minded marketer is responsible for strategizing, planning and creating high-calibre content for our website visitor’s digital experience. With over seven years in marketing, Natalie specialises in PPC, SEO, emerging trends, and customer behavioural insights that help clients find the best solutions for their business needs. Linkedin Envelope
Places to Hire in the USA

State-by-State Comparison: Best Unexpected Places to Hire in the USA

As international businesses set their sights on US expansion in 2025, the landscape of opportunity has shifted beyond traditional coastal hubs. From Utah's thriving Silicon Slopes to Georgia's fintech corridor, emerging regions offer compelling advantages in costs, talent, and business-friendly policies for global companies seeking strategic growth.
EIN

How to Get an EIN for Your US Business: Step-by-Step Guide

Expanding your foreign business into the US market requires obtaining an Employer Identification Number (EIN) - your company's unique tax identifier. This comprehensive guide walks you through the essential process of securing an EIN, from preparation and application methods to post-approval considerations and compliance requirements.
US Workplace Romance

US Workplace Romance Policies: What Foreign Companies Should Know

For international companies expanding into the US market, understanding workplace romance policies is crucial for HR compliance and risk management. While global attitudes vary significantly—from France's 75% acceptance rate to Japan's 24%—the American approach requires a delicate balance of cultural awareness, legal compliance, and employee well-being.
Expanding to the USA from the UK

Expanding to the USA from the UK [Comprehensive Guide]

Expanding your UK business to the United States? This comprehensive guide breaks down the critical differences between UK and US markets, from legal frameworks to business culture. Discover why the US operates more like 50 distinct markets, how employment costs differ (25-40% above base salary vs UK's 15-20%), and what it takes to navigate complex banking, tax, and immigration requirements. Whether you're concerned about salary expectations being 50-100% higher than UK equivalents or managing multi-state compliance, this guide provides actionable insights for successful US market entry.
Professional Services Growth

Navigating Professional Services Growth: US Expansion Hubs and Case Studies

The US professional services market, projected to reach $2.3 trillion by 2027, offers unprecedented opportunities for international firms. With established hubs like New York and emerging centers like Austin, international firms can leverage specialized expertise, hybrid work models, and various market entry strategies to establish a successful presence in America's dynamic business landscape.
US Business Calendar

US Business Calendar 2025: Essential Deadlines for International Companies

Operating in the US market brings unique compliance challenges for international companies, with critical deadlines throughout the year. From federal tax filings to state-specific requirements, missing these deadlines can result in severe penalties and compliance issues. Navigate the complex landscape of US business regulations with our comprehensive 2025 calendar, designed specifically for international companies establishing or maintaining their American presence.
Hire US Executive

When to Hire Your First US Executive : Strategic Timing Guide

Your first executive hire could define your company's American success story. From timing and compensation to regional dynamics, this guide reveals the critical factors that determine when to bring on your first US-based leader. Learn how to make this pivotal decision with confidence and strategic clarity.
US Employee Benefits

US Employee Benefits Trends: What to Budget for in 2025

Navigate the evolving landscape of US employee benefits in 2025. From rising healthcare costs and regional variations to innovative perks, this comprehensive guide helps European companies optimize their benefits strategy. Whether expanding or established in the US market, learn how to stay competitive while managing costs effectively.
US Holiday Season

Navigating the US Holiday Season: A Comprehensive Guide for International Businesses

The United States holiday season represents a complex cultural, economic, and social ecosystem beyond simple celebrations. For international businesses seeking to establish or expand their American market presence, understanding holiday traditions' intricate nuances isn't just beneficial—it's a strategic imperative. The season's economic impact is staggering, reaching $999.4 billion in 2023.
Cyber-Tech Growth

Navigating Cyber-Tech Growth: US Expansion Hubs and Case Studies.

The U.S. cybersecurity market is booming, projected to reach $79.3 billion by 2027. International cyber-tech companies can leverage specialized hubs like Washington D.C., Silicon Valley, and emerging markets such as Salt Lake City to access cutting-edge talent, federal contracts, and innovative ecosystems for successful market expansion.
Trump's Tax Plans

What Do Trump’s Tax Plans Mean for Business Taxes in the United States?

Donald Trump's proposed 2024 corporate tax plan could revolutionize international business strategy. With a potential tax rate slashed to 15%, the United States becomes an increasingly attractive destination for global companies seeking expansion. This pivotal change promises enhanced financial flexibility and unprecedented opportunities in the world's largest economy.
Hiring First US Employee

Your Complete Guide to Hiring Your First US Employee

This guide provides essential insights into the American employment landscape, from legal requirements and compliance considerations to benefits packages and cultural expectations. Learn about hiring options, cost considerations, and strategic approaches to building your U.S. workforce successfully.
US Payroll Management

How to Simplify US Payroll Management: A Complete Guide

Navigating US payroll management doesn't have to be complex. Discover how partnering with an Employer of Record (EOR) transforms challenging payroll operations into a streamlined process. From comprehensive setup and compliance to ongoing management and risk mitigation, learn how international companies can efficiently handle US payroll while focusing on growth.
American flag with SelectUSA Investment Summit 2025 announcement.

Foothold America Selected to Moderate Panel at Prestigious SelectUSA Investment Summit 2025

Foothold America, a leading provider of U.S. expansion solutions, has been selected to moderate a key panel at the 2025 SelectUSA Investment Summit. CEO Joanne Farquharson will lead the "Investment Fundamentals" discussion at this prestigious government event, which attracts over 5,000 global business leaders and investors. The Summit, taking place May 11-14, 2025, in Maryland, serves as America's premier forum for promoting foreign direct investment opportunities.
Adjusting U.S. Expansion

Adjusting U.S. Expansion & Hiring During Political Transition

The confirmation of Donald Trump's 2024 election victory signals a period of significant change for international businesses operating in or expanding to the United States. With historical data showing substantial impacts on immigration policies and business operations during previous transitions, companies are seeking stable alternatives to traditional expansion methods. While past administrative changes led to increased visa processing times, higher denial rates, and operational disruptions, innovative solutions like Employer of Record (EOR) services are emerging as a strategic pathway for businesses to maintain their U.S. presence and growth trajectory, regardless of political headwinds. This comprehensive analysis explores the challenges ahead and presents practical solutions for international businesses navigating this period of transition.
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