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Read our latest articles covering key topics that your company needs
to understand when expanding in the USA.
What the Middle East Conflict Means for Your US Expansion Plans
Geopolitical shocks are disrupting Europe’s economic outlook, but the US market remains comparatively resilient. For European business leaders, the question is no longer whether risk exists, but where it is greatest. This analysis examines energy shocks, growth forecasts, and why US expansion may be more urgent now than before the crisis.
Denmark vs. USA: Key Differences in Doing Business (What Surprises Danish Companies Most)
Danish companies entering the US market bring real strengths: international experience, high English fluency, and commercial credibility. But the operational assumptions built into Danish business practice do not transfer to America. Employment law, tax, benefits, and communication culture all work differently. Here is what to expect.
Foothold America at SelectUSA Investment Summit 2026
Foothold America President and CEO Joanne Farquharson will facilitate an official startup workshop at the SelectUSA Investment Summit 2026, May 3 to 6 at National Harbor, Maryland. Join us for practical, experience-led insights on what it actually takes to succeed in the US market.
What the 11 World Cup Host Cities Tell You About America’s Business Landscape
The 2026 FIFA World Cup host cities are not just venues. They are eleven of the most commercially significant markets in the United States. For European companies evaluating US expansion, this is the most useful market map to land in years. Here is what each city actually tells you.
Netherlands vs. USA: Key Differences in Doing Business (What Surprises Dutch Companies Most)
The Netherlands and the United States share over 400 years of trade and alliance. But Dutch companies expanding to the US still hit the same operational walls. This guide covers the legal, employment, tax, and cultural differences that catch Dutch businesses off-guard before they become costly mistakes.
10 Signs Your UK HealthTech Company Is Ready to Expand to the US
For most UK HealthTech founders, US expansion is not a single decision. It is a slow accumulation of signals: inbound enquiries, competitor moves, investor questions, and a domestic market that is starting to feel like a ceiling. Here are ten honest signs the time is now.
Germany vs. USA: Key Differences in Doing Business (What Surprises German Companies Most)
Your German-based firm operates with German precision: meetings start exactly on time, contracts run 50 pages, employee notice periods stretch six months. Then you expand to America and discover your German playbook needs complete rewriting. This guide examines key differences German companies encounter, preventing costly mistakes and accelerating profitability.
How to Build Team Culture Across US Time Zones
Building a US team across multiple time zones is challenging. Learn how international companies can keep employees connected, productive, and engaged with intentional scheduling, communication, and recognition.
Virtual Activities That Help New US Hires Feel Connected from Day One
Virtual onboarding in US distributed teams often leaves new hires isolated and disengaged. Without intentional social, professional, and cultural connection, employees struggle to integrate, slowing productivity and increasing turnover. This guide shares 10 proven virtual activities that build authentic relationships from day one, helping companies retain top talent across time zones.
Employee Handbook Essentials | Why Templates Fail Multi-State US HR
Template employee handbooks cost $49 but create thousands in liability. California requires daily overtime and meal break policies. New York mandates specific sexual harassment elements. Texas needs strong at-will language. One generic template satisfies no jurisdiction completely, creating under-compliance in strict states and over-promising in at-will states.
The US Election Cycle and Your US Expansion | A CFO and Board Perspective
US election cycles create disproportionate board-level concern for European companies evaluating expansion. Political rhetoric intensifies and advisors recommend waiting for clarity. From a governance perspective, this instinct is understandable. From an operational and financial perspective, it’s rarely justified. Economic fundamentals remain stable while delay introduces measurable strategic costs.
US Entity Name Compliance | Why Your Global Brand May Not Work in America
Your company name works perfectly across Europe, but US entity registration reveals an uncomfortable truth: someone already owns your name in America. Entity name requirements operate independently from international trademarks, forcing thousands of companies to rebrand. This guide explains compliance requirements, helping you navigate state rules and strategic naming decisions.
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