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US vs UK Employment Costs | Side-by-Side Comparison for International Companies
UK and US employment costs look similar on paper. The reality is the composition is completely different. This guide compares every major cost category — payroll taxes, health insurance, pensions, sick pay, and parental leave — using verified 2025 and 2026 figures, so your first US hire has no surprises.

How to Budget for Your First US Hire | Cost Guide
Your first US hire will cost more than you think. Not because US salaries are extreme, but because the cost stack looks nothing like what you know at home. Health insurance, FICA, SUTA, workers’ compensation — this guide breaks every line down with verified figures.

World Cup HR Lessons for International Managers of US Teams
Six weeks of conversations with international managers running US teams during the World Cup produced six clear lessons. Some confirmed what we expected. Others surprised us. Here is what the companies that handled the tournament well actually did differently and what the rest should take into the months ahead.

The Multinational Office During the World Cup | Foothold America
By the quarter-finals, the banter gets sharper. Most of it stays good-natured. Some of it does not. And the line between the two depends almost entirely on how your team’s culture has been managed through the previous weeks. Here is what multinational managers need to know right now.

Delaware C Corp vs UK Ltd | A Guide for US Fundraising
Raising US investment as a UK or European founder? At some point the same question lands: do you need a Delaware C Corp, or can you raise into your UK Ltd? This guide compares both, covers the SEIS, EIS and QSBS tax picture, and explains what running the US entity involves.

The US Fundraising Readiness Checklist | What Investors Check Before They Back You
US investors do not fund a pitch deck alone. They fund a company that holds up under due diligence. This checklist is a founder self-audit across the six areas investors examine before they wire: entity, cap table, IP, US employment, bookkeeping, and US presence. Find your gaps before they do.

Do You Need a US Entity to Raise Investment USA?
Every UK or European founder eyeing US venture capital hits the same question early: do you need a US entity before American investors will talk? Flip too early and you create needless cost. Wait too long and you hit friction mid-raise. Here is the framework to get the timing right.

What US Investors Look for in European Startups
US venture capital is the deepest funding pool in the world, but American VCs judge European startups through a specific lens. Most founders pitch to the wrong one. Here is what US investors actually look for, where European companies fall short, and how to build foundations that make investor conversations land.

World Cup Watch Parties at Work | Foothold America
The Round of 32 is here and companies are deciding whether to host watch parties for the knockouts. The cost is small. The cultural payoff outlasts the tournament by months. Here is how to get it right for a multicultural US workforce without creating the problems we have seen.

America at 250: A New Chapter for UK HealthTech
America turns 250 this year. For UK HealthTech founders, that milestone is worth more than a moment of reflection. The US digital health market raised $14.2 billion in 2025, AI-enabled health innovation is attracting record capital, and American buyers are ready to move. If you have been weighing the timing of a US expansion, the case for the next 12 to 24 months is unusually strong.

PEO vs Payroll Service | Why Processing Paychecks Is Not Enough
Getting payroll right is not the same as getting US employment right. A lot of international companies make that mistake. They find a provider that can process paychecks in dollars, handle federal withholding, and produce W-2s at year end, and they assume the employment problem is solved. It is not. Payroll is one piece of a much larger picture, and the rest of it is where things go wrong.

How Employer of Record Works | Step-by-Step Process for Hiring US Employees Without an Entity
You don’t need a US entity to hire US employees. An Employer of Record handles the legal employment, payroll, taxes, and benefits on your behalf while you stay in full control of your team. This guide walks you through every stage of the process, from initial scoping to your hire’s first day and beyond.
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